Arabica Coffee House became the Coffee Sponsor of the Istanbul Festival.

Arabica Coffee House, Türkiye's 100% domestic and national coffee brand, is once again joining the excitement of the Istanbul Festival as its exclusive coffee sponsor. The collaboration, which began last year, continues this year, crowning the brand's support for the festival for the second time. The Istanbul Festival, one of Türkiye's largest cultural, artistic, and entertainment organizations, is preparing to bring together thousands of visitors with music, sports, and diverse experiences between August 1st and 16th…

Arabica Coffee House, the festival's exclusive coffee sponsor, will once again have a strong presence at the festival grounds for the second year, offering visitors more than just a coffee experience; it will provide a brand experience at the heart of the social life of the festival.

It will accompany the energy of the festival for 16 days.

With two large experience areas set up throughout the festival, stage advertising applications, special activations, and surprise experiences for visitors, Arabica Coffee House will be a significant part of the festival atmosphere. In the extensive festival program, ranging from concerts and sporting events to children's activities and experience areas, visitors will be able to take short breaks from the festival excitement with Arabica Coffee House's hot and cold coffee varieties. The brand will also extend its interaction with visitors beyond the festival grounds through social media campaigns, raffles, and influencer collaborations held throughout the festival.

A Journey from a Local Startup to a Global Brand

Founded in 2014 with the vision of "Make a Difference, Be a Pioneer," Arabica Coffee House takes its name from the high-quality coffee plant and its spirit from Turkish entrepreneurship. Today, with over 200 branches across Turkey and operations in 4 different countries, the brand continues its growth while maintaining its 100% local and national structure, continuing its journey as a strong coffee brand born in Türkiye. Transforming quality coffee into an accessible experience, Arabica Coffee House aims to be more than just a coffee brand; it strives to be a meeting point that accompanies every moment of life.

It adds value to the festival experience.

Arabica Coffee House, the exclusive coffee sponsor of the Istanbul Festival for the second consecutive year, continues to contribute to the festival culture that brings together music, art, and social life through this collaboration. The brand, which will connect with thousands of visitors throughout the festival, will blend the energy of the Istanbul Festival with coffee, leveraging its local production capabilities, innovative approach, and experience-oriented vision. Special experience areas and events held within the scope of the festival will also be followed by MAG, bringing the festival atmosphere and brand experience to its readers.