Metro Türkiye presents "Freshness Befitting the Master!"

Metro Turkey, a trusted partner in the food and beverage industry, brings its expertise in fresh produce groups such as fruits, vegetables, fish, and meat to its shelves with the understanding of "Freshness Befitting the Master." With its criteria for selecting the right producers, rigorous inspections starting from the field, a strong cold chain, and shelf expertise, Metro Turkey ensures that the food reaching the plates of chefs and businesses always remains fresh, reliable, and of the highest standard.

Metro Turkey , which continues its efforts to preserve and develop Turkish culinary culture and to bring the highest quality products needed by the food and beverage sector to kitchens , is bringing the concept of 'Freshness Befitting a Master' to its shelves, based on the belief that freshness is only possible with people who are masters at every stage of the process.

The Freshness Lies the Ingenuity of the Entire Ecosystem.

From the farmers who carefully cultivate the produce in the soil to the logistics teams that ensure an uninterrupted cold chain, from the expert employees in the store aisles to the chefs and businesses that bring those products to the plate, every stakeholder in the ecosystem is a true master of this journey to freshness. Metro Turkey brings this perfection in the freshness process from soil to plate to kitchens as a result of all these masterful steps and the effort invested.

Strict Quality Criteria and Uninterrupted Cold Chain

To ensure that professional kitchens maintain their flavor and menu standards, Metro Turkey prioritizes quality, availability, and expertise in fresh product sourcing. To deliver "Freshness Fit for the Master," Metro Turkey begins by selecting the right producers in the field. Metro Turkey requires its partner farmers and producers to have passed Metro audits and possess Global GAP or GFSI approved food safety system certifications. Products reach the shelves under high-standard receiving and storage conditions. Multi-Channel Product Availability Centers (MFCs) and advanced storage infrastructure ensure uninterrupted product variety and quality standards sought by chefs; while teams working in the meat, fish, and fruit and vegetable departments, through specialized training, guarantee that products are presented to customers under the correct conditions.

59 Different Quality Control Steps in Tomatoes

Metro Turkey illustrates its meticulous approach and freshness guarantee in its fresh produce group with tomatoes. Maintaining the freshness of a tomato from the moment it's picked isn't solely dependent on production; it's made possible by the right harvest time, appropriate storage conditions, an uninterrupted cold chain, careful logistics, and quality control processes. When all these elements come together, true freshness emerges. Metro Turkey, which boasts one of the strongest cold chain systems in Türkiye, subjects its tomatoes to 59 different quality control steps from the soil to the shelves. By offering its products in special packaging, Metro Turkey differentiates itself with its standards of hygiene, freshness, and 100% traceability, and with up to 45 different tomato varieties depending on the season, it caters to every recipe and flavor expectation of chefs.