“Spider-Man: A Brand New Day” The legendary hero is now at McDonald's Türkiye.

McDonald's Turkey is bringing the legendary Spider-Man hero to its restaurants with the new movie, “Spider-Man: A Brand New Day .” As one of the film's main sponsors, McDonald's Turkey has launched a special campaign that unites Spider-Man fans of all ages, from children to adults. As part of the campaign, Happy Meals® await children with 10 different Spider-Man toys, while adult menus consisting of Big Mac®, McChicken®, and 6 Chicken McNuggets® are presented with four different collectible figures. Extending from restaurants to digital channels, outdoor applications to a gala experience, the campaign invites McDonald's guests into the heroic universe of Spider-Man.

McDonald's Turkey launched its campaign for "Spider-Man: A Brand New Day," which premiered on July 31st, with a gala night held at Kanyon Shopping Mall. Guests had the opportunity to experience the world of Spider-Man, one of the most beloved heroes of the Marvel universe, up close through experience areas and film-specific activities.

The legendary hero is now on McDonald's menus.

The campaign, which began simultaneously with the film's release date, features Happy Meals® with 10 different Spider-Man themed toys, one of children's favorite heroes. Adult menus, consisting of Big Mac®, McChicken®, or a pack of 6 Chicken McNuggets®, include french fries, a drink, and one of four surprise collectible figures. All menus, specially prepared for the campaign, bring the excitement of heroism to the table with their Spider-Man themed design boxes.

Completing the campaign's taste experience, Cherry Coke Zero McFloat combines McDonald's delicious vanilla ice cream with cherry flavor and a refreshing cola taste.

The Spider-Man excitement continues on the McDonald's app. Users who accumulate points through the app can add the movie-themed t-shirt to their collection.

The spirit of the hero is moving from restaurants to the city streets.

The Spider-Man excitement isn't limited to the menus. As part of the campaign, McDonald's Turkey restaurants have been completely redesigned with special visual applications inspired by the "Spider-Man: A Brand New Day" movie. Guests feel immersed in the heroic atmosphere from the moment they order to the end of their dining experience, with Wi-Fi name arrangements, window posters, kiosk screens, window decorations, and in-restaurant signage.

The campaign, featuring Spider-Man themed visuals, is being implemented in restaurants as well as on outdoor advertising platforms in Istanbul, reaching guests in various locations across the city.

"We are bringing the legendary hero together with our guests of all ages."

McDonald's Turkey CMO Özdeş Dönen Artak made the following statement regarding the campaign:

“At McDonald's Turkey, we value bringing the unforgettable heroes of the cinematic world to the enjoyable moments of our guests' daily lives. Spider-Man is a legendary hero who has been admired by millions for his courage, kindness, and sense of responsibility for years. This iconic character, who holds a very special place in children's play, adults' cinematic memories, and collectors' archives, is someone we wanted to bring to life in our restaurants as well. While we accompany children's imaginations with our Happy Meal® toys, we also share the excitement of heroism with our guests of all ages through the collectible figures in our adult menus. With this special campaign, extending from our restaurants to our digital channels, we invite all Spider-Man fans to meet at McDonald's Türkiye.”