Finding a Catering Company is Easy with Sofrai, Catering Türkiye's Artificial Intelligence.

While many sectors, from retail to travel, are rapidly digitizing, the transformation in the catering sector has long been limited to company-specific websites and telephone calls. Users looking for the right company often had to make numerous phone calls and compare prices and menus. Catering Turkey, which brings together 977 catering companies from 59 cities in Türkiye on a single platform, aims to create a new standard in the sector with Sofrai by reducing this process to a single chat.

Sofrai was taught all the features of 977 companies.

During Sofrai's development process, all aspects of the 977 catering companies registered in the system, such as menus, prices, capacity, and service details, along with user reviews and ratings of these companies, were taught to the artificial intelligence.

Okan Yüksel, Founder and CEO of Catering Türkiye, stated, “When training Sofrai with the PurioChat team, our goal was not just to present the user with a list, but to recommend the company best suited to their needs. Therefore, we taught Sofrai all the features of the 977 companies in our system, as well as the reviews and ratings given to these companies. This way, Sofrai can offer a recommendation based on real experiences while chatting with the user.”

How does Sofrai work?

Sofrai engages in natural language with the user, understanding criteria such as event type, number of people, budget, and location, and then instantly suggests the most suitable options by matching them with company data it has learned.

The process, which traditionally requires numerous phone calls and comparisons, is reduced to a single conversation with Sofrai.

User Demand Reflects the Pulse of the Industry

Sofrai, which was in test phase throughout July, received hundreds of requests from real users during this period. Among the calls received through the system, highly specific requests such as "catering service for 500 people," "chicken and rice catering for a memorial service," "engagement party catering," and "cooking and catering service for a 200-person event" stood out.

This data revealed how accurately artificial intelligence can influence catering preferences and how receptive users are to personalized recommendations.

Sofrai is Open to Everyone

Based on strong usage data obtained from the testing process, Catering Turkey has highlighted Sofrai on its website www.cateringturkiye.com . Evaluating the results of the testing process, Okan Yüksel stated, “The requests from users showed that Sofrai is not just a technology showcase, but addresses a real need. Therefore, we moved Sofrai from a corner of the site to the main menu. In the coming period, we aim to expand its learning capacity and make AI-powered matching a permanent standard in the industry.”

About Catering Türkiye

Catering Türkiye, an 8-year-old brand of Orbis Media Information Technologies, is a catering-focused marketplace bringing together 977 catering companies from 59 cities across Türkiye on a single platform. It helps users find the most suitable companies for their needs in categories such as wedding meals, set meals, event meals, and packaged meals. Catering Türkiye continues to lead the digitalization of the sector in Türkiye with its AI-powered assistant, Sofrai.