Şenpiliç's New Brand: Doyfarm

Şenpiliç, Türkiye's long-established and leading poultry producer, is now offering its practical products to consumers under its new brand, Doyfarm.

With a 25 million USD investment, Şenpiliç 's advanced processing production facilities have been renovated, increasing their monthly production capacity from 1.230 tons to 3.500 tons, and embracing a brand new identity. Following this powerful transformation, Doyfarm is poised to become a strong player in the market with its young and dynamic brand identity, renewed packaging design, and communication language.

Doyfarm's product portfolio includes quick-to-prepare, practical alternatives such as crispy chicken products, döner kebab, and meatballs, as well as deli products like sausages, sucuk (Turkish sausage), ham, and salami. In the long term, Doyfarm aims to expand its product portfolio and become not just a chicken brand, but a full-fledged food brand.

Doyfarm aims to bring its wide range of products to tables with a focus on trust, quality, and authentic taste.

Changing lifestyles and accelerating urban life in Türkiye and around the world are increasing the demand for ready-to-eat and convenient food products. Consumers are looking for strong brand assurance not only in terms of taste but also hygiene, traceability, and quality standards.

Doyfarm, in order to meet these expectations, carefully prepares its products in modern production facilities, transforming them into value-added alternatives. Inspired by traditional flavors and adapted to current consumption habits, the products offer practical solutions that complement the pace of daily life. The brand's core approach is to bring "real taste" to your table with confidence.