Türkiye's Top 5 Food Start-ups

The food and beverage sector continues its transformation at an accelerating pace with digitalization, sustainability, and next-generation business models. Changing consumer habits, AI-powered solutions, the growth of the online ordering ecosystem, and the need for operational efficiency are increasing the importance of food startups every day.

HORECA TREND editors compiled a list of Türkiye's top 5 food startups by evaluating data from Semrush, Google search data, digital visibility analyses, and industry research. The list considered the innovations the startups bring to the sector, their growth potential, their contribution to digitalization, and their business models.

1. Mizanplus

MizanplusIt offers a new generation operational infrastructure to the restaurant sector with its cloud kitchen model. It provides kitchen space, operational support, and a growth model to entrepreneurs who want to build a brand focused on takeaway and online orders without making a physical restaurant investment.

With the rapid growth of the takeaway market in particular, the cloud kitchen concept has become one of the most attractive areas for investors worldwide. Mizanplus This company stands out as one of the startups that has successfully adapted this model to Türkiye. The startup helps restaurant brands expand to new locations at low cost and manage their operations more efficiently.

Thanks to its flexible operational structure, restaurant brands can focus solely on production while saving on many fixed costs such as high rent and personnel expenses. In this respect, Mizanplus stands out as one of the important platforms that accelerates digital transformation in the restaurant sector and supports the entrepreneurial ecosystem.

2. Catering Türkiye

Catering TurkeyIt stands out as a new generation marketplace platform aiming to digitize the catering industry. The platform brings together catering companies and customers under one digital roof for corporate meals, mass catering, event catering, breakfast organizations, cocktails, weddings, launches, and special event needs.

Yemeksepeti is bringing its digital marketplace model, which it created in the restaurant sector, to the catering sector. Catering TurkeyThis company stands out as one of Türkiye's startups with the strongest growth potential in this field.

Thanks to the platform, catering companies can increase their digital visibility and reach new customers; users, on the other hand, can easily find the most suitable service provider for their needs by comparing dozens of companies on a single platform. This model is expected to create a significant transformation in the catering sector, which has a low level of digitalization.

Catering Turkey, which conducts hundreds of thousands of company reviews and tens of thousands of customer referrals annually, positions itself not only as a company directory but also as a business development platform supporting the digital growth of the sector. Thanks to the membership model, advertising solutions, and digital visibility advantages offered by the platform, catering companies can more easily access new business opportunities.

3. You got it! You got it!

You got it! You got it!It positions itself as a digital deals platform providing access to food and consumer products at advantageous prices. The initiative, which allows users to easily access discounted products, offers a savings-oriented shopping experience, especially during times of increased price sensitivity.

The platform, which allows consumers to track deals from different markets and brands in one place, both simplifies the user experience and offers brands the opportunity to reach new customers. With the increasing popularity of smart shopping habits, Kaptın Kaptın is expected to reach a wider user base in the coming years.

With rising living costs, consumers' tendency to compare prices is also strengthening. You got it! You got it!With its digital infrastructure that addresses this need, it creates value for both consumers and brands, while contributing to the spread of an opportunity-focused shopping culture.

4. Excess

MuchThis is a sustainability-based technology initiative focused on reducing food waste. The platform aims to reduce both economic loss and environmental impact by enabling the reuse of surplus products generated by retailers, manufacturers, distributors, and food businesses.

In line with the United Nations' sustainable development goals, reducing food waste is among the global priorities. More, With the technology it has developed, it optimizes companies' inventory management and ensures that usable products are brought back into the economy.

This initiative not only prevents economic losses but also makes significant contributions to reducing carbon emissions and using natural resources more efficiently. With this approach, Fazla is among Türkiye's most notable initiatives in the field of sustainable food technologies.

5. Tazedirekt

TazedirektIt is one of the pioneering initiatives that connects consumers with fresh food products from selected producers through a digital platform. Offering fruits, vegetables, meat, dairy products, and gourmet goods, the platform provides a solution to the need for access to reliable and high-quality food.

With quality, traceability, and trust becoming increasingly important in grocery shopping. Tazedirekt de has established a strong position in premium food retailing. By working directly with producers and shortening the supply chain, the initiative both maintains product quality and offers consumers a more transparent shopping experience.

Tazedirekt, contributing to the development of digital food retailing, meets consumer expectations by combining quality products, reliable sourcing, and fast delivery. With its growth in the premium product segment, it is considered among Türkiye's most important food technology startups.

A New Era in Food Startups

In Türkiye, food entrepreneurship is no longer limited to online ordering or fast delivery models. Cloud kitchens, catering marketplaces, sustainability technologies, opportunity platforms, and next-generation business models that extend directly from producer to consumer are shaping the future of the sector.

In the coming period, AI-powered operations management, data-driven supply chains, sustainable production, and digital marketplace solutions are expected to attract more investment. As the digitalization process of the food sector accelerates, technology-focused startups are predicted to reach a more strategic position for both investors and industry professionals.