Dedeman Hospitality's 60-Year Journey

As Türkiye's first domestic hotel chain, it has been a symbol of hospitality, trust, and quality service for sixty years. Dedeman HospitalityIt continues to carry its rich heritage into the future.

Some brands witness eras, while others contribute to shaping them.

Dedeman's story didn't begin with the opening of a hotel sixty years ago. It began with its founder, Mehmet Kemal Dedeman's, belief in production, entrepreneurship, and adding value wherever he went.

With the opening of the first Dedeman hotel in Ankara in 1966, the foundations of Türkiye's first domestic hotel chain were laid, and a new chapter was opened in the development journey of Turkish tourism.

The first key handed over in 1966 has become a symbol of a hospitality philosophy that has spread to 6 countries and dozens of cities today. Having earned the trust of millions of guests throughout its journey of over half a century, Dedeman continues its path as one of the most established brands in Turkish tourism, built upon generational bonds, cherished memories, and a sense of belonging.

Over the past sixty years, Dedeman has become more than just a brand that hosts guests; it has become a value that accompanies the development of cities, contributes to the transformation of tourism, and holds a place in the memories of millions.

Today, Dedeman Hospitality continues to bring Turkish hospitality to different geographies with its growing presence in Türkiye and international markets. Drawing strength from sixty years of experience, the brand adapts to the needs of a changing world; investing in the future of tourism with sustainability, digital transformation, and a new generation of hospitality concepts.

60 Years in the Development Journey of Turkish Tourism

Today, Dedeman Hospitality, with 59 facilities in 40 cities across 6 countries, continues to strengthen its international presence through investments in Turkey, Kazakhstan, Uzbekistan, Northern Iraq, Northern Cyprus, and Azerbaijan, as well as through collaborations and growth strategies developed in new markets, primarily in Europe, the Balkans, the Middle East, and Africa.

With 12 sub-brands in its portfolio, Dedeman Hospitality caters to different guest expectations and investment models, offering a wide range of services from city hotels and resort experiences to long-term accommodations and business solutions.

Having hosted over 4 million guests to date, Dedeman Hospitality, with its capacity exceeding 12 beds, employment opportunities for thousands of people, and ever-growing family, is among the most established and strongest brands in Turkish tourism.

More Than a Brand: The School of Turkish Hotel Management

Dedeman's sixty-year story means much more than just facilities, investments, and growth figures.

The human resources it has brought to Turkish tourism, the professionals it has trained, and its contributions to the sector's culture are an integral part of this story. Today, Dedeman serves as an important stop on the career journey of numerous professionals working in many prominent hotels in Türkiye and the region.

In this respect, Dedeman Hospitality is not just a brand; it is also recognized as a well-established institution contributing to the development of Turkish hotel management.

A Legacy Passed Down Through Generations

The entrepreneurial spirit established by Mehmet Kemal Dedeman in 1918 was further solidified by the late Murat Dedeman, a second-generation representative of this vision who left his mark on the Dedeman brand. His vision wasn't limited to opening more hotels or expanding into new geographies; his primary goal was to preserve the honor and reputation of Turkish hospitality in every new investment, making the "Dedeman" name synonymous with trust and quality. Murat Dedeman, with his courageous initiatives, human-centered management approach, and perspective that viewed the industry as a school, deserves to be remembered not only as a businessman but also as one of the founding minds that shaped the character of Turkish hotel management. Today, every service provided under the Dedeman umbrella, every new professional trained, and every beautiful memory etched in the minds of guests, is a silent but determined continuation of the profound legacy he left behind.

Today, this rich legacy is being carried into the future under the leadership of Banu Dedeman, the third-generation representative of the Dedeman Family, Murat Özmestçi, the fourth-generation representative, and a professional management team.

Over sixty years, only the cities, travel habits, and accommodation preferences have changed. However, the core values ​​that make Dedeman what it is have remained the same: trust, sincerity, hospitality, and a commitment to adding value wherever it operates.

Adopting a human-centered and quality-oriented approach and a vision of being everyone's Dedeman, the brand continues to carry its mission of creating unique memories into the future by offering Dedeman hospitality that touches everyone's hearts with its service philosophy that accepts differences as richness.

Banu Dedeman, a member of the Board of Directors of Dedeman Hospitality, made the following statement in her assessment on the occasion of the 60th anniversary:

“The story of Dedeman has actually grown together with the story of Türkiye. As we leave sixty years behind, our greatest source of pride is not only the numbers we have reached, but also being able to leave a mark in the memories of millions of our guests. At the heart of Dedeman are trust, sincerity, and hospitality. We see it as our most important responsibility to preserve these values ​​that we have inherited from the past and pass them on to future generations.”

A Future Drawing Strength from the Past

Today, Dedeman Hospitality continues to invest in the future of tourism in line with its sustainability, digital transformation, next-generation accommodation models, and international growth strategies. While maintaining its strong position in Türkiye, the brand aims to continue its growth in new markets, primarily in the Balkans, Europe, the Middle East, and Africa.

Dedeman Hospitality Chairman of the Board Ergün Demiray made the following assessment regarding the future:

“Our sixty-year legacy gives us not only a strong past but also a significant responsibility. In the coming period, while continuing to grow in Türkiye and international markets, we will continue to contribute to the transformation of the sector in the areas of guest experience, sustainability, technology and human resources. Our goal is to carry our brand into the hospitality world of the future while preserving Dedeman's deep-rooted values.”

This journey, which began sixty years ago, continues to live on today in different cities, different countries, and in the memories of millions of visitors.

Because some brands only build hotels.

Some leave behind a legacy that will endure for generations.