Nespresso Türkiye Begins a New Era with Gülşen.

Gülşen, who stands out with her strong stage persona, timeless style, and energy that appeals to all generations, has become the face of Vertuo's new campaign, reflecting its bold, creative, and discovery-oriented world. The new commercial takes coffee beyond the daily routine, opening the doors to an impressive world shaped by style, discovery, and experiences.

Set in an artistic visual world, the film takes the viewer on an impressive journey through different themes. Creative visual transitions and shifting atmospheres, inspired by coffee, blend Vertuo's inspiring coffee universe with style and a sense of discovery. Throughout the film, powerful visual storytelling centers on the idea that "every coffee is a new world."

It offers users the freedom to discover their personal coffee rituals.

Nespresso The Vertuo system offers users the freedom to discover their personal coffee rituals with a variety of coffee options ranging from espresso to large cups, rich crema, and a one-touch coffee preparation experience. The new campaign, featuring Gülşen's strong and unique presence, will be presented on digital platforms, reflecting the inspiring and boundary-pushing world of the Vertuo coffee system. Nespresso, with Vertuo, takes the coffee experience to a new level, inviting users to discover their own coffee style. This special collaboration between Nespresso and Gülşen will continue throughout the year with various campaigns and content.

Advertising credits: Nespresso x Gülşen – Every Coffee is a New World

Advertising: Nespresso

Nespresso Brand Team: Emre Tezel, Merve Demiroğlu, Naz Dürüst, Sena Hasırcıoğlu

Advertising agency: Away From Keyboard

Production Company: Warehouse Film

Producers: Cüneyt Utkular, Merve Benek, Pırıl Öneren

Yönetmen: Deniz Birgi

Director of Photography: Dogancan Colak

Art Director: Bilge Kagan Aydın

Creative Writer: Ceren Arpa

Styling: Mahizer Aytas