A New Era in Dedeman Hospitality's International Journey

The groundbreaking partnership signed between Dedeman Hospitality and Smart Strategies and Development (SSD) opens a new era in the brand's international growth objectives.

As Türkiye's first domestic hotel chain, it has been shaping the development of the hospitality sector for over sixty years. Dedeman Hospitality, It signed an important international cooperation agreement. With the strategic cooperation agreement signed in Kazakhstan Dedeman Hospitality, Central Asia, EMEA, Turkic States, Tatarstan ve In Bashkortostan This further strengthens our international growth journey.

Dedeman Hospitality with Kazakhstan-based Smart Strategies and Development (SSD) signed between them in Astana, the capital of Kazakhstan Within the scope of the Strategic Partnership Memorandum of Understanding; Central Asia, EMEA (Europe, Middle East and Africa) regioni, Turkic States, Tatarstan ve In Bashkortostan hotel development, brand management, operations, franchising, technical services ve The goal is to implement joint projects in the field of hospitality investments.

Banu Dedeman, Board Member of Dedeman Hospitality   Arslan Bissembayev, Chairman of the Board of Smart Strategies and Development Ltd. The agreement signed by both parties stands out as a significant step towards expanding the presence of the hospitality sector across a wider geography through regional collaborations.

Dedeman Hospitality and SSD Join Forces for New Projects

Astana International Financial Centre (AIFC) operating within Smart Strategies and Development (SSD)It stands out as an investment and development platform specializing in hotel development, investment consulting, project management, and hotel asset structuring.

With over sixty years of experience, it is among the leading brands in the hospitality sector as Türkiye's first domestic hotel chain. Dedeman Hospitality, on the other hand; With its brands developed in different market segments, operational experience, and strong brand portfolio, it is positioned among the brands that shape the development of the sector.

Strategically aligned with Turkic States in EMEA (Europe, Middle East and Africa) in the regions increasing demand for internationally branded hospitality assetsThis constitutes one of the fundamental starting points of the collaboration between the two institutions. The strategic partnership established in this context aims to contribute to the development of next-generation hospitality projects by combining regional expertise, modern approaches to hospitality asset management, and international project development experience.

At the same time, the collaboration; investors ve sector stakeholders in terms of creating new opportunities and supporting the development of modern accommodation infrastructure in the regions where it operates ve implementing projects in accordance with international standards It is intended to make a contribution.

A collaboration that brings Dedeman's rich heritage together with new geographies.

Banu Dedeman, Board Member of Dedeman Hospitality, shared her views on the collaboration as follows:

“Dedeman’s story began in Türkiye over sixty years ago. Today, as we carry this rich heritage to new geographies, we find it extremely valuable to develop lasting collaborations in regions where we share common cultural ties. While aiming to bring Turkish hospitality and the service philosophy of the Dedeman brand to a wider geographical area, we believe that this collaboration will form the basis not only of new investments but also of long-term relationships and shared success stories.”

Dedeman Hospitality Chairman Ergün Demiray, in his assessment of the strategic dimension of the collaboration, stated the following:

“The hospitality sector is now shaped not only on a country-by-country basis, but also through regional collaborations and international networks. This agreement we signed with Smart Strategies and Development is an important step supporting our brand's growth targets in different geographies. We are evaluating the opportunities arising in a wide geographical area, especially Central Asia, the EMEA region, and the Turkic States, with a long-term perspective; and we aim to transfer our knowledge, operational experience, and the strength of our brands to new markets. We believe that this collaboration will create a strong foundation for new projects to be implemented in the coming period.”

Dedeman Hospitality COO Tansel Tercan, highlighting the sectoral impact of the collaboration, made the following assessment:

“The agreement we signed with SSD focuses on developing joint projects in hotel investments and operational management in Central Asia, the EMEA region, and the Turkic States. This partnership brings together international expertise, modern approaches to hospitality asset management, and experience working with global hotel brands. We believe this collaboration is a significant step in strengthening international partnerships, expanding our professional presence in the global market, and contributing to the development of modern hospitality infrastructure in the regions where we operate.”