TAB Gıda Continued Its Growth in the First Quarter of 2026 with a Resilient Business Model.
TAB Gıda demonstrated strong performance in the first quarter of 2026 with a 49% system-wide sales growth, 59,4 million receipts, and a digital sales share reaching 55%. The company also experienced increased takeaway volume...
TAB Gıda demonstrated strong performance in the first quarter of 2026 with a 49% system-wide sales growth, 59,4 million receipts, and a digital sales share reaching 55%. The company strengthened its operational power through increased takeaway volume, a disciplined investment strategy, and a balanced growth approach.
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One of Türkiye's leading quick-service restaurant operators TAB FoodThe company started the first quarter of 2026 with strong financial and operational results. While maintaining its growth momentum, the company demonstrated balanced and sustainable performance in terms of revenue, transaction volume, and EBITDA.
In the first quarter, system-wide sales increased by 49% year-on-year to 18,1 billion TL, while the total number of receipts rose by 14% to 59,4 million. The 23% increase in takeaway receipts demonstrated strong adaptation to changing consumer habits. Digital channels accounted for 55% of total sales, while takeaways made up 31% of total sales.
TAB Gıda continued its growth and increased the efficiency of its existing restaurant network in the first quarter of the year by opening 38 new restaurants and renovating 31 restaurants.
“We have sustained our strong growth through our disciplined financial approach.”
Özgür Çetinkaya, General Manager responsible for Finance, Financial Affairs, Franchise and Investor Relations, stated in his announcement regarding the first quarter results: “We are pleased to start 2026 with strong results. Despite ongoing macroeconomic challenges, we have maintained our growth momentum. Our first quarter performance once again demonstrates the resilience of our business model and our disciplined execution skills. In the first quarter, our system-wide sales increased by 49% year-on-year to 18,1 billion TL. Revenues grew by 15% in real terms under IAS 29, while EBITDA reached 2.2 billion TL, achieving a strong margin of 17%. The economies of scale provided by our franchise structure and strong cash flow management continue to form the basis of our sustainable growth.”
“Our operational excellence and strong team structure support growth.”
Gökhan Asok, General Manager responsible for Operations, Human Resources, Internal Audit, Administrative Affairs and Information Technology, stated, “The strong customer demand in the first quarter directly reflected on our operational performance. Our total number of receipts increased by 14% to 59,4 million, while our takeaway receipts rose by 23%. Popeyes led the growth across the portfolio, while increased traffic in both in-restaurant and takeaway services at our Arby's and Usta Dönerci brands supported this performance. We continued our growth strategy in a disciplined manner. In the first quarter, we opened 38 new restaurants, continuing to focus on high-quality locations and long-term returns. In parallel, we completed 31 restaurant renovations, further enhancing the performance and attractiveness of our existing portfolio. These investments improved the in-restaurant customer experience and supported additional sales, particularly in the beverage and dessert categories.”
“Digitalization and customer-focused strategies are the driving force behind our growth.”
Sinan Ünal, General Manager of Marketing and Strategy, Takeaway, and Corporate Commercial Relations, stated: “In this period where consumer expectations are rapidly changing and economic conditions are creating sensitivity, we have focused more closely on our customers' needs. Accordingly, we continued to prioritize our value-added products that appeal to purchasing power. To adapt to changing consumer demand, we continued to implement targeted campaigns and campaigns for special occasions. Digitalization remains one of the fundamental building blocks of our strategy. In the first quarter, takeaways accounted for 31% of our total sales, while the share of digital channels in our total sales reached 55%. Kiosk screens accounted for 19% of total sales, contributing to operational efficiency and increasing the average receipt amount through cross-selling practices, while achieving 65% restaurant penetration in our brands such as Burger King, Popeyes, and Arby's. Furthermore, the increased use of the Takeaway feature on our loyalty platform, Tıkla Gelsin, also strengthened customer interaction.”
TAB Gıda continues to strengthen its leading position in the quick-service restaurant sector thanks to its diversified brand portfolio, optimized restaurant network, and advanced digital infrastructure.
The company supports customer demand with its value-oriented product strategy, innovative campaigns, and product development approach that takes local consumer preferences into account, while also ensuring its sustainable growth through digitalization investments.



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