The Power of Sustainable Art Discussed on HORECA Agenda

In the 37th episode of HORECA AGENDA, a weekly program organized by HORECA TREND, the intersection of sustainability and art was discussed. Sponsored by Catering Türkiye, the program featured musician Herman Artuç as a guest. The program comprehensively evaluated the process of transforming waste materials into musical instruments and the sustainable art approach.

Waste is being transformed into artistic creations.

Herman Artuç, with approximately 25 years of musical experience, combines his expertise with rhythm instruments from diverse geographical regions with a sustainability perspective. The artist creates music and raises environmental awareness by transforming waste or unused objects into instruments using creative methods.

The program showcased examples of instruments made from plastic containers, glass bottles, water jugs, old electronic parts, and everyday objects. Artuç emphasized that this approach is not only a form of art production but also a stance against excessive consumption.

The "Rhythm is Everywhere" Approach

The artist's long-term project, "Rhythm is Everywhere," is based on the idea that rhythm exists not only in music but in every aspect of life. The tempo of daily life, nature, movement, and production processes form the basis of this approach.

According to Artuç, upcycling is a form of production that aligns with the nature of art. Creativity, problem-solving, and a culture of utilizing existing resources form the common ground of both art and sustainability.

Emphasis on Sustainability in the HORECA Sector

The program also addressed sustainability practices in the hotel, restaurant, and catering sectors. Artuç highlighted the increasing environmental awareness, particularly in hotels, noting that efforts in waste management, recycling projects, and guest awareness are gaining momentum.

Artuç stated that art is an important communication tool in this process, and that she aims to convey the message of sustainability to a wider audience through performances and workshops.

Children and Creativity

Another noteworthy topic in the broadcast was the workshops for children. Artuç emphasized that children are more courageous and creative than adults, and that with the right environment, they can produce impressive instruments from simple waste materials.

It was noted that these studies contribute to the development of more conscious and sustainable thinking individuals in the future.

Art, Sustainability and Social Awareness

The main message highlighted throughout the program was that sustainability is not only an environmental process but also a cultural and social transformation process. Herman Artuç stated that he aims to contribute to this transformation through his music and expand his sphere of influence by developing collaborations with different sectors.

This episode of HORECA AGENDA demonstrated that sustainability can be addressed not only through technical solutions but also through creative and inspiring approaches.