Pepsico Türkiye Appoints Senior Global Representative

PepsiCo Türkiye continues to contribute top-level leaders to the global organization. Seren Çankırı, CMO of PepsiCo Turkey, has been appointed CMO of PepsiCo UK and Ireland. This strategic appointment further demonstrates that PepsiCo Türkiye is not only a regional success center but also a global talent pool that cultivates international leaders.

Seren Çankırı, who served as PepsiCo Turkey CMO, has been appointed as PepsiCo UK and Ireland CMO, effective May 1st. In her new role, Çankırı will lead the company's food category marketing strategies in the UK and Ireland.

Seren Çankırı, who joined PepsiCo in 2006, demonstrated strong leadership performance throughout her various marketing roles with increasing responsibilities in the food and beverage categories within the Turkish organization. Her data-driven approach, strategic perspective, and marketing expertise based on consumer insights significantly contributed to the company's growth journey.

In her new role, Seren Çankırı will be responsible for PepsiCo’s brand strategy, portfolio growth, innovation, insights management, and competency development in the UK and Ireland food category. As part of the UK and Ireland Leadership Team, she will lead efforts to strengthen brands, accelerate demand-driven growth, and build a world-class marketing organization.

Having led numerous high-impact campaigns throughout her career, Seren Çankırı has distinguished herself through her work that strengthens brand value and accelerates growth.