Aslı Tekeş has become the General Manager of Pernod Ricard Middle East.

Pernod Ricard continues to strengthen its leadership structure across its global and regional operations. Aslı Tekeş has been appointed General Manager of Pernod Ricard Middle East, and will also be responsible for the India, Middle East and Africa (IMEA) region within Global Travel Retail.

In this new role, Tekeş will oversee the management of domestic operations in the Middle East while also working within the Travel Retail organization. duty-free sale The channel will guide the commercial performance and growth of the IMEA region. Thus, it will assume a dual responsibility on both a regional and global scale.

Tekeş, who joined Pernod Ricard Türkiye in 2012 and made significant contributions in various management roles, served as General Manager of Pernod Ricard Middle East and North Africa (MENA) between 2020 and 2024. During this period, he led the transformation of the region and achieved strong and sustainable growth performance. Most recently, Tekeş assumed the role of Global Revenue Growth Director at the company headquarters, playing a role in shaping global growth strategies and Revenue Growth and Pricing (Revenue Growth Management) He played a critical role in spreading this approach throughout the organization.

In her new role, Aslı Tekeş will report directly to Laurent Pillet, CEO of Pernod Ricard Global Travel Retail, and will report secondarily (dotted line) to Selçuk Tümay, CEO of Pernod Ricard Africa and the Middle East.

This appointment, Pernod RicardThis represents the assumption of a critical leadership role within the global organization, and stands out as a powerful demonstration of the impact a leader from Türkiye can create on an international scale.