HORECA AGENDA | Global Brand, Local Experience | Guest: Aslı Özcan [Canopy by Hilton İzmir Bomonti]

As the HORECA TREND team, we bring you the latest developments in the industry, important brand news, and current topics with our live broadcasts every Wednesday. This...

Zafercan Çapar
March 26, 2026 1 min read
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As the HORECA TREND team, we bring you the latest developments in the industry, important brand news, and current topics with our live broadcasts every Wednesday.
In this episode, we host Aslı Özcan, General Manager of Canopy by Hilton İzmir Bomonti. Under the title "Global Brand, Local Experience," we discuss the positioning of an international brand in the local market, the role of localization in guest experience, how to balance brand standards with regional dynamics, and differentiation strategies in city hotel management.
You can find news, interviews, investments, events and trends from the world of hotels, restaurants, cafes and catering on HORECA AGENDA.
💬 Interviews with industry professionals
📈 New product and brand launches
🍽 Innovations from the world of gastronomy
🏨 Fair and event developments
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