McDonald's Türkiye Multiplies Happiness at Affordable Prices with McAffordable Menus

McDonald's Turkey is taking its McAffordable Menus, which respond to changing consumer expectations, a step further with a new advertising campaign. The four-part series, airing on television and digital platforms, reminds viewers not only of the affordable prices but also of McDonald's' place in the small but genuine moments of happiness in everyday life. Launched with the motto "Multiply happiness with affordable prices," the campaign brings snippets from the lives of young people and families to the screen through sincere and familiar stories.

In an era where price sensitivity is a key factor , McDonald's Turkey is reframing its affordable pricing strategy around the theme of "happiness." The campaign is fueled by real habits specific to McDonald's lovers, rather than general consumer insights.

McDonald's Turkey, with its slogan "Multiply happiness at affordable prices" and its new integrated communication campaign, redefines the concept of "value" by focusing on habits and familiar moments unique to McDonald's lovers, rather than simply emphasizing affordability. A short family break, the closeness created by knowing a loved one's ordering preferences, extended conversations over shared fries, and the value and enjoyment that McDonald's brings to its environment form the core narratives of the campaign.

"We accompany you through happy moments"

Commenting on the campaign, McDonald's Turkey CMO Özdeş Dönen Artak stated that they closely monitor consumer expectations and support their accessible pricing strategies with a strong brand experience. Artak said, “With McAffordable Menus, our aim is not only to offer affordable prices but also to accompany the happy moments in the lives of young people and families. Our new advertising series, prepared in line with this, reflects McDonald's' place in daily life in a sincere way.”

Four commercials reflecting McDonald's moments are now airing.

The first film depicts a single father raising his children who creates a pleasant break for himself and his family by visiting McDonald's. This film centers on the brand's approach of offering happy breaks for families.

The second film explores the insight that "knowing when your loved one orders McDonald's is a true sign of intimacy and love" through a humorous dialogue between a young couple on their first date.

The third film, through a young character listening to a talkative boyfriend, illustrates that everyone can become a good listener when it comes to McDonald's fries.

The fourth film, drawing on student dorm dynamics, conveys the message that McDonald's enhances the value and enjoyment of any environment it's located in.

The restaurant experience of the future is combined with digital interaction.

The campaign is also supported by points-earning and reward-win opportunities offered through the MyMcDonald's app. This allows the McHesaplı platform to combine the physical restaurant experience with digital interaction, making McHesaplı Menus more visible at every touchpoint.