Cold Coffee Now Knows No Season

If you think cold coffee is only consumed in the summer months, you're wrong! At Magnolia Shop, the go-to destination for dessert and coffee lovers, the cold coffee ritual extends throughout all 12 months of the year. Sharing sales data for the November-January period of the last two years, the brand reveals a 56% increase in cold coffee consumption compared to the previous year. The most delightful accompaniment to this new generation coffee experience is Magnolia Shop's signature desserts.

Today, coffee is no longer just a beverage; it's an indispensable part of daily life. Sometimes a perfect excuse for a short break, sometimes a delightful drink for a chat with friends, this delightful beverage, once consumed only hot, is now quite trendy in its cold form. Especially popular in the summer months, cold coffees have become an essential part of daily routines even in winter. Sales data from Magnolia Shop, which closely follows trends, shows that coffee preferences are no longer shaped by seasons, but by the needs of the moment.

Signature Desserts and Cold Coffee Ritual

Magnolia Shop's sales figures for the winter months clearly reflect the change in consumer habits. Sharing data from the November-January period of the last two years, the brand reveals that cold coffee consumption increased from 24.265 units in 2024 to 37.832 units in 2025. This 56% increase in sales volume compared to the previous year proves that cold coffee has become a permanent habit that transcends seasonal boundaries. The most enjoyable accompaniment to this new generation coffee experience is Magnolia Shop's unique desserts. The brand's sales data shows that customers don't differentiate between these two treats. Whether ordered hot or cold, Magnolia Shop's famous Magnolia dessert is enjoyed with each cup of coffee.

The younger generation loves iced coffee.

The coffee and dessert ritual is becoming a lifestyle, especially among the younger generation who take their energy to the streets. According to Magnolia Shop's analysis, this rise in the cold coffee category is not a temporary trend but rather a harbinger of a new consumer culture. The younger generation, who prefer to be on the go, see coffee as a natural part of social life and daily routine. With the increasing popularity of "take-away" consumption, coffee is becoming a location-independent experience; this generation is also breaking seasonal patterns and increasingly blurring the lines between hot and cold coffee.

Flavored Coffees Are on the Rise

This interest from the younger generation directly influences the variety on the menu. At Magnolia Shop, espresso-based cold coffees and Cold Brew are among the most preferred options, while aromatic touches take the experience a step further. For guests who enjoy sweet and aromatic notes, balanced flavors such as caramel, chocolate, and hazelnut stand out. Unique options like Apple Pie and Coconut Latte are particularly favorites among young consumers. The fact that the seasonal Pumpkin-flavored drink has become popular and permanent shows that this trend is not temporary.

The leader of the Cold Coffee Trend: The 26-35 Age Group

Magnolia Shop data also reveals the age group that has embraced the cold coffee trend the most. The 26-35 age group, whose lifestyle aligns with the dynamism of major cities like Istanbul, Izmir, Ankara, and Antalya, has made cold coffee an integral part of their daily routine. Consumers aged 21-25 and 36-45 are closely following this trend.