HORECA TREND IN MENA: A New Digitally Focused Broadcasting Era

HORECA TREND is reaching another milestone in its growth journey. We are launching our English-language publication in the MENA (Middle East & North Africa) region, based in Dubai, and building this expansion on a digitally focused publishing model.

We are now bringing the experience we have gained in sectoral publishing in Türkiye to the Middle East and North Africa market. However, this expansion is not just a geographical expansion; it is also the implementation of a digital-centric, multi-channel, and measurable media strategy on an international scale.

Why are our MENA publications digitally focused?

The MENA region is one of the world's most dynamic markets in terms of investment volume, tourism projects, new hotel and restaurant openings, catering investments, and hospitality technologies. This speed and scale necessitate a media structure that is far more flexible and instantly updatable than traditional publishing.

Therefore, our MENA publications are:

• Available in English at www.horecatrend.ae,
• Through our region-specific social media accounts (@horecatrendmena),
• via e-newsletter and digital distribution channels

will continue.

Our goal is to provide industry professionals in the region with a fast, accessible platform that offers global visibility.

Digital Power, Global Reach

Digital publishing eliminates geographical boundaries. Thanks to our MENA edition:

• Brands in Türkiye will gain visibility in the MENA market.
• Investment and cooperation opportunities in the region will reach Turkish industry professionals.
• International brands can build bridges between the two markets.

This structure transforms HORECA TREND from just a news platform into a digital industry network.

Print Media: A Strategic Touch

HORECA TREND will continue to engage physically with the industry through special print issues at major trade fairs and events. However, our main focus is digital.

Print media is a strategic tool for increasing visibility during trade fair periods. Lasting impact is created in search engines, social media, and the digital content ecosystem.

Our MENA publications are also built on this understanding, based on an active digital communication model 365 days a year.

New Era, New Geography

With our Dubai-based MENA edition, HORECA TREND is now transitioning to a multi-centered publishing structure. This journey, which began in Türkiye, now extends to the Middle East and North Africa.

HORECA TREND will continue to expand into new markets with its digital power and become the global meeting point for the sector. Our goal is clear: to create a strong digital media network that not only produces industry-specific content but also helps brands and business partners grow in different geographies.

To follow our MENA publications:

HORECA TREND MENA (English/Arabic): www.horecatrend.ae
LinkedIn (in English): www.linkedin.com/company/horecatrendmena
Instagram (in English): www.instagram.com/horecatrendmena 
Facebook (in English): www.facebook.com/horecatrendmena
X (English): www.x.com/horecatrendmena