HORECA TREND Launches in MENA Region

HORECA TREND is taking a new and strategic step in its publishing journey. We are now launching our English-language publication in the MENA (Middle East & North Africa) region, based in Dubai.

HORECA TREND, which has become one of the leading publications in the sector in Türkiye, is now expanding its focus to the Middle East and North Africa market. With this new phase, we will closely follow developments in the hotel, restaurant, cafe, catering, food & beverage, and HORECA technology sectors in the MENA region; and we will bring investment, collaboration, and growth opportunities in the region to our readers.

Why MENA?

The MENA region is one of the world's most dynamic HORECA markets, driven by tourism investments, mega-projects, luxury hotel chains, global restaurant brands, and a rapidly growing catering sector. The region, particularly the United Arab Emirates and Saudi Arabia, has become a focal point for international brands' investments.

This potential also holds strategic significance for Turkey. The MENA market offers export, franchising, partnership, and growth opportunities for Turkish manufacturers, suppliers, investors, and brands. As HORECA TREND, we aim to build a strong bridge between these two ecosystems.

Dubai-based publication

We will continue our MENA publications from Dubai. Region-specific content, English news, industry analyses, and special features will be published at www.horecatrend.ae.

Additionally, through our dedicated social media accounts for the MENA region:

• Regional industry news
• New hotel and restaurant openings
• Investment and acquisition developments
• Fair and event content
• Brand and company announcements

It will be shared regularly.

A Global HORECA Network

HORECA TREND is no longer just a Turkey-based industry publication; it is evolving into a media platform that brings together industry professionals from different geographies, helps business partners expand into new markets, and enhances the international visibility of brands.

This new step is for our business partners in Türkiye;

• International visibility
• New business connections
• Opportunity to position ourselves in the MENA market.

means.

HORECA TREND will continue to grow, expand into new markets, and help its business partners grow in different geographies.

Here are the links you can use to follow our MENA publications:

HORECA TREND MENA (English/Arabic): www.horecatrend.ae
LinkedIn (in English): www.linkedin.com/company/horecatrendmena
Instagram (in English): www.instagram.com/horecatrendmena 
Facebook (in English): www.facebook.com/horecatrendmena
X (English): www.x.com/horecatrendmena