Hyatt in Izmir Elevates the Brand to Luxury with its New Title

Since its opening, it has been voted the "Cleanest Hotel" in the Hyatt world almost every year through guest surveys, and its consistent success strongly reflects the brand's approach to excellence. Hyatt Regency Izmir İstinyeParkContinuing its journey of offering high-quality and accessible premium accommodation, the hotel will now operate under the Grand Hyatt segment. This strategic repositioning, shaped by its superior service quality and experience, will see the hotel continue its journey as Grand Hyatt İzmir İstinyePark. By extending its well-deserved prestige to the luxury segment, it will serve Izmir with its first international luxury segment brand identity. With the brand transition process, in which investor Orjin Group's strong brand management experience and vision in the luxury segment played a decisive role, Hyatt will add another hotel to its luxury portfolio in Türkiye and bring Izmir to the ranks of international Grand Hyatt destinations.

Privilege from the first step: With its new lobby, private entrance, and impeccable "arrival experience" approach, Grand Hyatt İzmir İstinyePark is preparing to open its doors to guests.

The hotel, Grand Hyatt In line with brand standards, the main entrance and lobby have been moved to a completely new location. Preparing to welcome guests with its new look in the first quarter of 2026, the hotel will offer its guests a completely different 'first arrival' experience with its entrance from the courtyard area, which houses the luxury shops of İstinyePark İzmir. The new lobby, shaped by the elegant lines of modern architecture, will allow guests to feel sophisticated luxury from the moment they step inside, thanks to specially curated original works of art.

FARO7: A unique gastronomic destination that follows the light.

Scheduled to open simultaneously with the new lobby and located right at the hotel's entrance, FARO7 will come to life as a unique gastronomic destination offering a fresh, refined, and delicious interpretation of modern Mediterranean and Aegean cuisine.

With its all-day service concept, FARO7 will offer the modern cocktail bar atmosphere the city has been looking for, in a highly stylish setting, complementing its creative cuisine with a signature cocktail menu, a wide selection of wines, and special whisky pairings. Welcoming both hotel guests and food enthusiasts from Izmir, FARO7 is already poised to become a strong and distinctive part of the city's gastronomic scene.

Faro, which means 'lighthouse' in Spanish, Portuguese, and many Latin languages, will illuminate every moment of the 7 days of the week.

"This transformation will not be limited to just a brand or name change."

Zafer Canbaz, General Manager of Hyatt Regency İzmir İstinyePark, Regarding the brand's new strategic positioning, he made the following remarks: “From the very first day we opened, we had one goal; to offer our guests a unique, simple, elegant accommodation experience that blends local values ​​with global standards, where they feel comfortable.”

The feedback our guests provide directly to Hyatt, the awards we've won, and the brand's trust in us all signify that our financial investments and the value we place on our human resources are being recognized globally. Over the past three years, in addition to awards such as 'best hotel' and 'best general manager' recognized by the brand, a hotel from Izmir has for the first time managed to be included in the Condé Nast list.

We are now on the verge of an exciting brand evolution. Our goal is not just to change the hotel's signage; it is to build upon our existing achievements and offer a more elegant and exclusive experience. Starting with the sophisticated entrance experience at the 'Luxury Court,' featuring the world's most luxurious brands, we will provide our guests with a personalized and exclusive environment that makes them feel special until the moment they step out the door.

We are proud to make Izmir a significant destination for Grand Hyatt, our luxury brand under the Hyatt umbrella; and we extend our sincerest thanks to our guests and the esteemed people of Izmir for their support.”

It was selected as Türkiye's 6th best hotel.

Located in one of Türkiye's most dynamic cities, Hyatt Regency İzmir İstinyePark combines contemporary luxury, modern design, and world-class service. It was named one of the "Undisputed Best" on TripAdvisor in 2024 and 2025 based on guest ratings and reviews, and was also awarded "Hotel of the Year 2024" among Hyatt hotels in the EMAE (Europe, Africa, and Middle East) region of the Hyatt Hotels Group.

That same year, Hotel General Manager Zafer Canbaz achieved a significant success in the field of leadership by being selected as "Best General Manager of the Year" among Hyatt hotels in the Europe, Africa and Middle East (EMEA) region.

The Hyatt Regency İzmir İstinyePark has been selected as the 6th best hotel in Türkiye in the Condé Nast Traveler 'Readers' Choice 2025' poll, considered the most prestigious publication in the hotel, travel, and hospitality industry. With this achievement, Hyatt Regency İzmir İstinyePark holds the distinction of being the first hotel from İzmir to be selected for this global list.

Source: HORECA TREND and Hyatt