A Massive Branding Initiative and a New Alliance Model in the Tourism Sector

A brand new partnership model has been signed in the tourism sector. Honest Holding announced that it has joined forces with Wtatil, a leader in international tour operations. In addition to their commitment to growth together, the two companies aim to increase Türkiye's competitiveness in the global market. Under the new partnership structure, the flight network from Anatolia to international destinations will be expanded, with a target of 200,000 seats in one year.

The large-scale branding and synergy model that has been discussed for a long time in the Turkish tourism sector, Honest HoldingThis move comes to life with the initiative of Honest Holding. In a statement from Honest Holding, it was announced that the company has partnered with Wtatil, one of Türkiye's leading firms in international tour organizations. This strategic partnership is positioned not only as a commitment to growth for both companies, but also as a structural transformation aimed at increasing the competitiveness of Turkish tourism in international markets.

Massive operation to add 200.000 seats in one year.

Honest Holding and Wtatil Within the scope of the partnership, an international tour operation with a capacity of approximately 200.000 seats is targeted for the 2026–2027 period. Covering the Balkans, Europe, Egypt, the Middle East, and the Far East markets, this structure represents a planning effort on an unprecedented scale for international tour organizations originating from Turkey. Wtatil, currently a leader in the sector as the company managing the highest volume international tour operation in Türkiye, aims to elevate this leadership to an even higher level with Honest Holding's financial strength, investment vision, and integrated tourism infrastructure. The partnership structure, which combines Honest's global sales network with Wtatil's operational strength, also aims to transform the Wtatil brand into a global brand and grow it in the global market.

The network of direct flights from Anatolia to abroad is expanding.

The partnership aims to expand international tours from a purely Istanbul-based structure to a strong charter network extending across Anatolia. Cities with planned direct flights include Istanbul, Ankara, Izmir, Adana, Antalya, Diyarbakır, Trabzon, Samsun, Konya, Kayseri, and Elazığ. This strategy will increase accessibility for passengers in Anatolia and provide B2C agencies with more products, stronger pricing, and higher sales volume.

"In tourism, big brands rise with big structures."

Honest Holding Chairman Cengiz Deveci made the following statement regarding the partnership: “Branding in tourism is very difficult on its own. However, when the right brands come together under the right umbrella, real value emerges. Wtatil is Türkiye's largest brand in international tour organizations. We want to further grow this brand under the umbrella of Honest Holding and bring a long-term vision to the sector.”

Cansu Varlık, Co-Founder of Wtatil, commented on the partnership, saying, “The combination of Honest Holding’s corporate strength and international vision with Wtatil’s sectoral expertise opens the door to a stronger growth process both in Türkiye and in global markets. With this partnership, we aim to further enhance the value we offer to our agencies by increasing our product range. We are entering a new period of growth for Wtatil.”

Cihan Saray, one of the founding partners of Wtatil, commented on the new partnership model as follows: “The operational strength and market leadership we have built over the years have combined with Honest Holding's investment power and vision. This partnership will not only lead to growth but will also create a new balance in the sector. We believe that this structure will become a point of reference for many companies in the coming period.”

Kaynak: HORECA TREND and Honest Holding