Helsinki Pizza on the Way

Helsinki Group Food Industry and Trade Ltd. is preparing to introduce a brand new product to the world of gastronomy. Helsinki Pizza, completely take away Helsinki Pizza, with its innovative concept designed in a unique format, will soon begin serving customers. Adapting to the fast pace of city life, Helsinki Pizza redefines the pizza experience with its practical consumption, ergonomic design, and accessible pricing. Developed by moving beyond the classic round pizza... square pizza shapeThis unique shape makes it easy to eat while standing or on the go. Thanks to this special form, pizza becomes a more functional and convenient alternative in the fast-paced rhythm of daily life.

Fast consumption, low cost.

Helsinki Pizza concept;

With its entirely take-away format, small-sized, boutique-style and kiosk-style locations, low setup costs, three-person operational structure, and more affordable pizza prices, it offers a sustainable model for both consumers and investors. The brand aims to reach a wide audience with a more accessible pricing policy without compromising on quality standards.

The story of the vision

The culinary philosophy that forms the basis of Helsinki Pizza is actually rooted in a long international gastronomic journey. At the heart of this journey lies a story of craftsmanship stretching from Gaziantep to Finland. (Founder of Pizza Rucola) Levent KerimogluIn 2006, he went to Finland and spent 4,5 years working in various restaurants, specializing in pizza. Then, he opened his own restaurant in central Helsinki, blending Gaziantep's culinary culture with European pizza traditions. His unique flavors quickly gained popularity. The number of branches in Finland reached 8. During this time, he not only managed restaurants but also became one of the few masters specializing in pizza, training Italian chefs.

Return after 10 years

After an adventure in Finland that lasted approximately 10 years, Kerimoğlu, longing for his homeland, decided to return to Türkiye and joined the Helsinki Group. Pizza Rucola The brand was launched. The most important factor that distinguishes Pizza Rucola from its competitors is the quality of the ingredients used and the production approach.

• The dough is made using special flours imported from Finland.
• The dough is made entirely by hand, not by machine.
• Mozzarella is produced using brand-specific recipes.
• The sauces are prepared with special spices brought from Gaziantep.
• The artichokes used in artichoke pizzas are specially sourced from Peru.

Levent Kerimoğlu summarizes this approach as follows:

“In pizza, the dough, sauce, and mozzarella are the fundamental elements. We control every product from its source. We choose the right path, not the easy one.” Before new products are added to the menu, demo tastings are always done with customers, and the final version is made based on their feedback.

The same quality standards across 6 branches.

The overwhelming interest shown in the first Pizza Rucola branch, which opened in Bostanlı, Karşıyaka, İzmir, led the brand to expand its network.

Today, Pizza Rucola is located in Istanbul (Kurtköy, Caddebostan), Izmir (Göztepe, Bornova), Bodrum, and Manisa. In 6 branches Levent Kerimoğlu manages the brand's kitchen operations, while his brother handles the financial and operational processes. Bülent Kerimoğlu Responsible. The brand, which prioritizes quality in its franchise model, follows a controlled growth strategy where chefs are directly trained by Levent Kerimoğlu, rather than simply granting the right to use the name.

“We have to offer the same taste in every branch of Pizza Rucola. That’s why we train our own chefs,” says Kerimoğlu, emphasizing that they will not compromise on quality. Helsinki Group is now leveraging the strong culinary infrastructure it has built with Pizza Rucola. Helsinki Pizza It is moving towards a faster, more economical and more accessible model with its brand.

With its new generation takeaway pizza concept, Helsinki Pizza is preparing to take its place in the gastronomic world very soon.

Kaynak: HORECA TREND and Helsinki Pizza