Bazzara is bringing Italian coffee craftsmanship to the world at Gulfood 2026.

Gulfood, one of the world's largest trade fairs dedicated to the food and beverage industry, presents a significant opportunity for the brand to introduce authentic Italian coffee culture to a new audience and to uncover new regional growth opportunities following its initial market entry in 2022. “Being able to showcase our products on such a prestigious stage is a critical milestone in Bazzara’s global growth journey,” says Andrea Bazzara, the company’s Head of Sales and Events.

Founded in Trieste, Italy in 1966, Bazzara is today an award-winning boutique roastery exporting premium coffee to over 25 countries. For three generations, the Bazzara family has been distinguished by its commitment to quality and sustainability, offering select blends, single-origin coffees, organic coffees, pods, and capsules produced using traditional slow roasting methods in small batches. This dedication has led to the brand being named Best Food & Beverage by Forbes Italy. “100 Italian Excellence” to be shown among them and Luxury Food & Beverage Quality Awardsin the luxury coffee category 2023, 2024 and 2025 This enabled him to win first prize consecutively over the years.

During the fair, visitors will have the opportunity to taste Bazzara coffees on-site and meet the third generation of the family business: Sales & Events Manager Andrea Bazzara and Academy Director and Quality Manager Marco Bazzara.

The brand's portfolio is specifically designed for the luxury hospitality channel and high-end beverage distributors, offering a blend of boutique quality and Italian design under the "Made in Italy" label. Here's an overview of Bazzara's most popular coffees: Luxury series (100% Arabica blends and single origins) Premium The series stands out (blends reflecting authentic Italian taste, with varying ratios of high-quality Arabica and Robusta). 100% Arabica options are offered under three subheadings:

• DodicigrancruA blend of twelve origins, offering a "tour of the world in a cup" experience.

• PanarabicThree blends representing the essence of America, Africa, and Asia.

• RacyDescribed as "the world's most precious coffee jewels," rare single-origin varieties such as Jamaican Blue Mountain and Panamanian Geisha stand out.

Coffee experience at the Bazzara stand, Italian Academy of Perfumery (IPA) Thanks to this, it becomes intertwined with the world of luxury perfumery. The Italian Perfumery Academy (IPA), directed by Marco Bazzara and located within the Bazzara Academy in the heart of Trieste, offers an approach that transforms perfume creation into a multidisciplinary and multisensory experience. Operating as an experiential learning workshop, Marco Bazzara states: “What distinguishes the Italian Perfumery Academy from standard programs is its unique 'signature school' methodology. Here you don't just learn how to create a fragrance; you learn to think like a perfumer.”

Bazzara brings together upper-segment HoReCa professionals, premium food distributors, and consumers. January 26–30, 2026 between Dubai World Trade Centre, Za'abeel Hall 6 (Beverages Section), booth Z6-C27 It invites you to experience coffee craftsmanship firsthand.

For more information regarding Bazzara's participation in Gulfood, www.bazzara.it You can visit or info@bazzara.it You can write to the email address.

Source: HORECA TREND and Bazaar