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Paloma Hotels Group Appoints New Deputy General Manager

Cengiz Şayir, an experienced figure in the tourism sector, has been appointed as the Chief Commercial Officer (CCO) of Paloma Hotels Group, effective January 5, 2026.

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Paloma Hotels Group Appoints New Deputy General Manager | HORECA TREND

In response to the changing dynamics of the global tourism sector, this strategic appointment, focused on agility, efficiency and sustainable growth, will further strengthen the group's commercial leadership across all markets and brands.

With a strong background in sales, marketing, business strategy, and revenue management, Cengiz Şayir will bring over twenty years of industry experience to his new role. Şayir; Paloma HotelsShe will lead the commercial strategies of the Club Marvy and Paloma Finesse brands, while also contributing to the group's global market development, growth, and long-term profitability goals.

Paloma Hotels Group Chairman Ece Tonbul made the following statement regarding the matter: “We are delighted to welcome Cengiz Şayir to our leadership team at such a critical time in our company's journey. His extensive experience, strategic perspective, and people-oriented leadership will play a significant role in further strengthening Paloma's position as a leading hospitality group both in Türkiye and internationally.”

Cengiz Şayir, who gained extensive experience in sales, marketing, and commercial operations by holding various senior management positions at ETS Tourism between 1996 and 2008, was appointed Sales and Marketing Coordinator for Voyage Hotels within the ETS Group in November 2009. With the addition of the Maxx Royal brand to the group in 2011, Cengiz Şayir assumed the role of Sales and Marketing Coordinator for both Voyage and Maxx Royal Hotels until January 2024.

Kaynak: HORECA TREND and Paloma Hotels Group

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Human Resources

Strategic Appointment at Big Chefs Group

Emine Öztürk, the Human Resources Director of Büyük Şefler Group, has had her responsibilities expanded to include the Sustainability Directorship. In this role, Öztürk will take a leading position in the brand's sustainability efforts.

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Strategic Appointment at Büyük Şefler Group | HORECA TREND

Emine Öztürk, who will continue her role as Human Resources and Sustainability Director within the Büyük Şefler Group, will manage human resources, corporate culture, and environmental-social impact with an integrated approach. With this new structure, sustainability at Büyük Şefler Group goes beyond being merely an operational goal and becomes a fundamental component of the human resources strategy and corporate culture.

With over 15 years of experience in human resources, Öztürk has led numerous projects throughout her career in areas such as talent management, organizational development, performance, employer branding, inclusive culture, and digital HR transformation. Great Chefs Group Through its work within the organization, it has contributed to bringing together the BigChefs, Buselik, NumNum Street Food, Academy BigChefs, and Kont Coffee Company brands around shared values ​​and a strong corporate culture.

In line with her new role, Öztürk aims to further advance the brands' approach of "happy team, distinctive taste, superior service, and pleasant atmosphere" with a sustainability perspective. Within the framework of the Group's Sustainability Commitment, which it is committed to implementing by 2028, Öztürk will lead the coordination of efforts in areas such as food safety, sustainability in the supply chain, environmental and quality policies, as well as employee welfare, inclusive employment, ethical sourcing, resource efficiency, and social impact.

Kaynak: HORECA TREND and Big Chefs Group

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Human Resources

Senior Appointment at Big Chefs Group

Duygu Başaran Çelik has been appointed Marketing and Communications Director. BigChefs, one of the leading groups in Türkiye's food and beverage sector, continues to support its strategic growth journey with its strong organizational structure.

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Senior Appointment at Big Chefs Group | HORECA TREND

Duygu Başaran Çelik, who stands out with over 15 years of experience in marketing and communications across various sectors, has been appointed as the Marketing and Communications Director. Great Chefs Group It joined the organization.

In her new role, Duygu Başaran Çelik will lead all brand management, digitalization, communication strategies, campaign design, marketing analytics, customer experience, and growth-oriented marketing efforts for the BigChefs, Buselik, NumNum Street Food, Academy BigChefs, and Kont Coffee Company brands. She will conduct strategic work to build a stronger brand image for the group brands both locally and globally, and to achieve their sustainable growth targets.

Kaynak: HORECA TREND and Big Chefs Group

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Human Resources

Metro Türkiye Undergoes Leadership Change in Financial Management

A significant leadership change has taken place within Metro Türkiye's leadership team. Erhan Çetin, who served as CFO of Metro Bulgaria, has become the new CFO of Metro Türkiye, effective January 1, 2026.

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Metro Türkiye Undergoes Leadership Change in Financial Management | HORECA TREND

As a reliable business partner of the food and beverage industry, we have been operating in Türkiye since 1990. Metro Turkey A high-level change has taken place in financial management. The company's current CFO, Aslı Aracıoğlu, will transfer to Makro Spain in the same role as of the end of the year, while Metro Bulgaria CFO Erhan Çetin will take over as Metro Turkey CFO effective January 1, 2026.

Aslı Aracıoğlu, who has served as CFO of Metro Türkiye since July 2019, has made significant contributions to strengthening the company's financial structure, supporting its resilient growth strategy, and implementing investments aimed at the sustainable development of the food and beverage sector. The new CFO, Erhan Çetin, with his experience gained at various country and management levels within the Metro Group, is opening a new era in Metro Türkiye's financial strategy. His expertise in commercial finance, budget management, and value creation, acquired in different operations, is expected to make a strong contribution to the company's long-term growth objectives.

While Metro Türkiye continues its efforts towards the sustainability of Turkish cuisine, supporting local producers, and strengthening the food and beverage sector, this change in financial management is expected to accelerate the company's strategic transformation.

Kaynak: HORECA TREND and Metro Türkiye

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