Paloma Hotels Group Appoints New Deputy General Manager

In response to the changing dynamics of the global tourism sector, this strategic appointment, focused on agility, efficiency and sustainable growth, will further strengthen the group's commercial leadership across all markets and brands.

With a strong background in sales, marketing, business strategy, and revenue management, Cengiz Şayir will bring over twenty years of industry experience to his new role. Şayir; Paloma HotelsShe will lead the commercial strategies of the Club Marvy and Paloma Finesse brands, while also contributing to the group's global market development, growth, and long-term profitability goals.

Paloma Hotels Group Chairman Ece Tonbul made the following statement regarding the matter: “We are delighted to welcome Cengiz Şayir to our leadership team at such a critical time in our company's journey. His extensive experience, strategic perspective, and people-oriented leadership will play a significant role in further strengthening Paloma's position as a leading hospitality group both in Türkiye and internationally.”

Cengiz Şayir, who gained extensive experience in sales, marketing, and commercial operations by holding various senior management positions at ETS Tourism between 1996 and 2008, was appointed Sales and Marketing Coordinator for Voyage Hotels within the ETS Group in November 2009. With the addition of the Maxx Royal brand to the group in 2011, Cengiz Şayir assumed the role of Sales and Marketing Coordinator for both Voyage and Maxx Royal Hotels until January 2024.

Kaynak: HORECA TREND and Paloma Hotels Group