Tavuk Dünyası is preparing for new investments in 2026.

One of the leading brands in the fast-casual restaurant experience in Türkiye. TAVUK DÜNYASITavuk Dünyası continued its growth momentum resolutely throughout 2025. Opening 17 new restaurants and renovating 26 with a new concept, the brand created a strong ecosystem reaching 92% of Turkey's population by serving in 57 cities. Supporting its growth with practices focused on guest experience, Tavuk Dünyası reinforced its strong position in the sector with 80% brand awareness and a 93% satisfaction score, while hosting 6% more guests compared to the previous year, completing the challenging year of 2025 with strong financial and operational performance.

New Experiences, New Connections

Tavuk Dünyası extended its "good food" concept beyond its menus, engaging with its guests throughout the year in the fields of art, sports, and social benefit. This year, for the first time, the brand brought together gastronomy and design with the "Art on a Plate Design Competition," and plans to showcase the winning designs in selected restaurants in the coming period.

Tavuk Dünyası, extending its "Askıda Ne Var" (What's on Hold) collaboration targeting university students throughout the year, met with young people at festivals in different cities with its "Taste Truck," bringing its "Life Deserves a Good Meal" approach to the field. In the sports sector, it extended its Official Nutrition Sponsorship of the National Basketball Teams for another three years, continuing to support the national teams with its "Good Team, Good Food" philosophy.

Success Recognized by Fortune 500 Listings and Awards

In 2025, Tavuk Dünyası solidified its strong position in the industry with awards won in marketing communication, customer experience, and digital creativity. The brand's "Life Deserves a Good Meal" campaign was awarded a Silver Effie in the Restaurant category at the Effie Awards Türkiye, while its "Tavuk Dünyası's New Blush" project, which stood out with its agile and creative approach on social media, won a Gold Award at The Hammers Awards.

Tavuk Dünyası also received the Diamond Award for the second time at the ACE Awards, and was chosen as "Best Restaurant Chain of the Year" on various platforms through votes from young people. The brand further solidified its financial success by entering the Fortune 500 Turkey list for the first time in 2025.

Vision 2026: Technology, Manufacturing, and "Unconditional Customer Satisfaction"

Strengthening its growth strategy in 2026, Tavuk Dünyası aims to open more than 30 new restaurants, while also planning to further strengthen its operational infrastructure with new production facility investments and technology-focused projects. The brand aims to transform into a structure that uses data more effectively, better understands its guests, and offers a more personalized, faster, and more consistent experience at every touchpoint.

Emphasizing that the momentum gained in 2025 will continue with the same determination in 2026. Chicken World CEO Volkan Mumcu“Throughout 2025, we focused on making our guests’ fine dining experience more enjoyable and accessible at every touchpoint. While increasing our reach with new restaurant investments, we also consistently implemented projects that strengthen guest satisfaction. In 2026, we will support growth not only with new restaurants but also with investments in production, infrastructure, and technology. We are entering a new era where we will further standardize quality and respond to our guests’ expectations much faster and in a more personalized way. 2026 will be a year of transformation where we combine technology with flavor and place ‘unconditional satisfaction’ at the center of our focus,” the company stated.

Source: HORECA TREND and Chicken World