Terra Pizza Concluded 2025 with a Focus on Growth, Experience, and Flavor.

This growth in the restaurant network, Terra PizzaThis stood out as a reflection of the company's stable operational model and standardization approach to quality. Through the audit processes it implemented throughout the year, the brand maintained its product quality and taste standards. The local pizza chain, which stands out as a leading brand in shopping malls, continued its success in offering the same experience at every location.

The most popular product of the year was Bol Bol Pizza.

The year 2025 was also marked by noteworthy data regarding consumer preferences for Terra Pizza. Both for takeaway and in restaurants, the "Bol Bol Pizza" (a type of pizza) was the most preferred product of the year, while French Fries maintained their top position among side dishes.

While most takeaway orders came from Izmir, Istanbul topped the list for restaurant orders. Order volume increased particularly on weekends, with Saturday, October 4, 2025, being among the busiest days of the year for takeaway orders, and Monday, March 31, 2025, for restaurant orders. These figures reveal that Terra Pizza has a strong demand structure across various channels.

The culinary experience has extended beyond restaurants.

Throughout 2025, Terra Pizza didn't limit its delicious offerings to just its restaurants. Through 31 tasting events held in seven different cities, Terra Pizza reached 5.922 people and served a total of 11.844 slices of pizza. The brand also participated in the Vakkorama Watersports Championship Turkish Windsurf Championship and the IFCA Fin & Foil Slalom European Championship, distributing 8.600 slices of pizza at these events, bringing together sports and delicious food.

The Food Truck project, implemented during the year, became a significant step in Terra Pizza's experience-oriented communication approach. Participating in high-attendance events such as the Istanbul Festival and the Adana Orange Blossom Festival, the Terra Pizza Food Truck brought the delicious taste of Terra Pizza to hundreds of thousands of visitors. The Istanbul Festival, held between August 1st and 17th, saw 941 participants, while the Adana Orange Blossom Festival, held between April 4th and 13th, attracted 2,2 million attendees.

It differentiated itself from competitors through marketing investments.

2025 was a period where communication investments also stood out for Terra Pizza. The brand started the year strongly with an advertising campaign centered on its "100% Taste" approach, airing this film across various platforms throughout the year to reach a wide audience with its message of taste and quality. This approach, supported by digital and data-driven marketing investments, became more measurable and effective with the integration of artificial intelligence into business processes. This transformation was crowned with a Bronze Award in the Connected TV category at the MMA Smarties Awards Türkiye 2025.

2025 also marked a significant milestone for Terra Pizza. The brand took a major step into the world of sports by becoming the Official Taste Sponsor of the Turkish National Basketball Teams. This collaboration was positioned as a strategic investment that strengthened the brand's relationship with its customers through the unifying power of sports.

An employee-focused approach brought success.

In terms of employee experience, 2025 was also a year of remarkable achievements for Terra Pizza. It was included in the Great Place to Work® 2025 – Retail Sector Best Employers List and the Great Place to Work® Turkey 2025 Young Millennials™ List. Furthermore, in the first-ever Best People & Culture Leaders™ 2025 program organized by Great Place to Work®, Terra Pizza's Human Resources and Culture Director, Bahar Güler, was awarded the Silver category award.

Terra Pizza, which also makes concrete contributions in the field of social responsibility, supported disadvantaged children with donations obtained from the sale of 22 pizzas within the scope of the project implemented in cooperation with TURYİD and Make A Wish.

In 2025, Terra Pizza enriched its menu with innovative products, introducing new items such as Nata, Crispy Cheese Sticks, and a Kids' Menu to food lovers. The Kids' Menu, with its pizzas specially designed for little ones and fun toppings, allows families to enjoy quality time together.

A Look Ahead to 2026

Terra Pizza, which stands out with its high-quality and delicious products offered at accessible prices, aims to continue its success in 2026.Let's be togetherBy saying this, the brand will bring its customers together in a warm and inviting experience space. Maintaining operational stability, enhancing its menu with innovative products, and connecting with consumers at different touchpoints, the brand aims to continue its journey with measured and steady steps in the coming period.

Source: HORECA TREND and Terra Pizza