Tavuk Dünyası receives two awards from the Istanbul Marketing Awards.

One of the pioneering brands of the "fast-casual" restaurant experience in Türkiye. TAVUK DÜNYASIThe brand continues to stand out with its agility in digital communication and its authentic brand language. With its "Chicken World's Blush" project, the brand won the User-Generated Branded Content (UGC) award in the Brand Communication category and the Real-Time Digital Marketing Campaign award in the Digital and Technology category at the Istanbul Marketing Awards.

The Istanbul Marketing Awards, which evaluate the marketing activities of institutions in the Turkish business world, were presented at an awards ceremony held on December 17th as part of the Istanbul Marketing Summit. The “Tavuk Dünyası Blush” project was launched after a user on the X platform likened the pager in Tavuk Dünyası restaurants to blush. Tavuk Dünyası's humorous and warm response, followed by surprise gifts, created a wide buzz on social media. This real-time interaction added a fun dimension to the brand's communication with its followers and served as an example of how user-initiated content can transform into a branded story.

Expressing her happiness regarding the awards, Ceylan Özmen, CMO of Tavuk Dünyası, said, “Real-time communication is one of the strongest areas where we reflect the energy and sincerity of our brand. In the 'Tavuk Dünyası's Blush' project, we embraced an insight from our guest at the right moment and transformed it into a creative interaction. These awards, received in two separate categories at the Istanbul Marketing Awards, are a very valuable recognition of our team's agility and the bond we have built with our guests.”

Source: HORECA TREND and Chicken World