Metro Türkiye brings together viticultural heritage and gastronomy with its Wise Wine selection.

Metro Turkey 's comprehensive Wise Wine collection, which brings together select producers from around the world and Turkey, once again gathered prominent figures this year. At this year's event, endemic varieties that connect the past and future of viticulture, characteristic styles from different geographies, and rare productions were shared with industry professionals.

David Antunes: “We are working to reveal the great potential of Turkish viticulture.”

Metro Türkiye CEO David Antunes, in his speech at the event, emphasized the contribution of viticulture heritage to gastronomy and said the following:

“Turkey has been one of the important centers of grapes and viticulture for thousands of years. As Metro Turkey, with our extensive portfolio of over 600 products, we have been making consistent investments for a long time to both strengthen the existing potential and to bring the food and beverage sector together with examples from the world's finest vineyards. Our collaboration with Vedat Milor since 2016 is an indication of how much importance we place on this issue. Wise Wine Selection features 50 different products from 19 regions in 8 countries; and Wise Wine Local features 84 different products, including endemic varieties from boutique producers. This selection showcases our strength with products that differentiate us on a global scale, while making Türkiye's viticultural heritage visible on the local side, creating a reliable point of reference for chefs and gastronomy professionals.”

Vedat Milor: “The 'Kav' culture is a whole built on diversity and honesty.”

Speaking at the event, Vedat Milor drew attention to Türkiye's coffee culture and made the following observations:

“Kav means diversity. We are talking about a culture where different lands, climates, and production approaches come together under one roof. The essence of this culture is 'authenticity'. An approach where the product preserves its own character, is not masked, and naturalness is prioritized. Wise Wine brings together producers from both Türkiye and the world who embrace this authentic approach. This is also a valuable step in terms of gastronomy. I believe that when we further combine the ancient viticulture culture with the rich Turkish cuisine, both the gastronomic experience will be enriched and the attractiveness of our country in tourism will increase.”

Wise Wine: A comprehensive selection bringing together global and local producers under one roof.

Metro Turkey, through its investment in its wine selection, not only increases product diversity but also supports local boutique producers by sustainably featuring them on its shelves. 60% of the portfolio consists of local products, and 40% are imported. Wise Wine Selection features 50 selected products from 8 countries and 19 regions. Wise Wine Local, on the other hand, includes 84 different products from boutique producers, featuring endemic varieties.

Metro Türkiye is also offering an innovative approach to the sector by adding products from regions not found elsewhere in Türkiye, such as Corsica and Cahors from France, and Getariako Txakolina from Spain, to its portfolio.

Metro Turkey is not only offering a selection of wines; it is also creating a knowledge and learning platform that contributes to the development of viticulture. These gatherings, bringing together sommeliers, chefs, businesses, and gastronomy experts, aim to strengthen the foundation of viticulture culture in Türkiye.

Source: HORECA TREND and Metro Turkey