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The Magical Summit of Collaboration: Diamond 2025 Award Ceremony

Paloma Hotels celebrates its long-standing partnership with TUI Belgium and the most successful agencies of the 2025 season
The event was held on December 4th at the Nobel Wine Estate in Lochristi, Belgium, and was attended by more than 120 travel professionals and agencies.

It was published

1 months ago

December 9 2025

Zafercan Çapar

The Magical Summit of Collaboration: Diamond 2025 Award Ceremony | HORECA TREND

Paloma Hotels The evening, hosted by Ece Tonbul, Chairwoman and CEO, was also attended by many senior executives from TUI Belgium and the Netherlands, along with successful agencies. The evening, themed "Cheers to Summer 2026," was hosted by Kobe Ilsen, one of Belgium's most recognizable television personalities, and featured the opening remarks from Ece Tonbul.

Tonbul, who served as Belgian Honorary Consul for many years, emphasized the strategic importance of the Belgian market and the deep-rooted collaboration built on mutual trust and growth. In his speech, he said: “For us, the Diamond Awards are much more than just an awards ceremony; they are a celebration of the trust, loyalty, and friendship we have built together over the years. The bond we have established with the Belgian market holds a very special place in Paloma's story, and we are delighted to strengthen this bond every year.”

Addressing the guests following Ece Tonbul, TUI Belgium & Netherlands General Manager Arjan Kers emphasized the strong and long-standing partnership between TUI and Paloma Hotels Group and highlighted the impressive performance of the 2025 season.

Belgium – Paloma Hotels Group Success in Numbers

The data shared at the event once again demonstrated the group's strong position in the Belgian market:

The Paloma Diamond Awards have been held 14 times since 2012.
To date, more than 75 Diamond awards have been presented.

Overview of 2025

The year 2025 was filled with innovation and growth for Paloma Hotel Group.
Approximately 210.000 guests were hosted across the group; the youngest guest was a two-week-old baby and the oldest was 97. With visitors from 88 different countries, the Paloma Hotel Group once again proved its status as a global meeting point.

One of the most notable milestones of the year was the reopening of Paloma Grida following an extensive renovation. The hotel's exciting transformation was celebrated with a special launch film at the event.

Campaign Premieres Made Their Mark on the Night

The event also showcased the creative projects that reflect Paloma Hotels Group's 2025 journey and shape the 2026 season. Paloma Hotels' new advertising campaign, "It's real. It's all in," premiered on the night. This campaign highlights Paloma Hotels' emotional and experiential brand essence and marks the beginning of a fresh and renewed creative direction for the upcoming season.

Guests also had the pleasure of previewing the first film in Club Marvy's new digital campaign, "The Taste of Marvy," featuring Ece Dağıstan and Jamal Aliyev. Each film has been met with critical acclaim, showcasing the group's experience-focused approach and creative vision.

Guests also watched a specially prepared film about the culinary experiences offered at Paloma Finesse in 2025. The film captivatingly conveyed the unique culinary journey of Michelin-starred chefs from around the world at Paloma Finesse, part of the Chef's Kitchen, which has been ongoing since 2019, and the Finesse Gastro Getaway, which was launched for the first time in 2025. The film showcased the culinary galaxy created by 28 chefs, each holding a total of 17 Michelin stars, in Paloma Finesse's kitchen, and the sparkling culinary experiences these stars enjoyed throughout the year.

A Night Full of Gastronomy and Music

Guests were treated to a special menu prepared by chef Benoît Bailly. The carefully selected flavors further enhanced the evening's gastronomic experience. The stage was then given to beloved Belgian artist Yannick Bovy. His energy and impressive performance added a unique dimension to the evening.

The Highlight of the Night: Diamond 2025 Awards Ceremony

At the 2025 Diamond Awards, agencies earning the highest points in Paloma Hotel Group's "Earn & Burn" loyalty program, specifically developed for travel agencies, were recognized in various categories. The most successful agencies were awarded diamonds, while the other finalists won accommodation experiences at Club Marvy, Paloma Finesse, and Paloma Hotels.

The Paloma Diamond Awards 2025 left its mark on our memories as an unforgettable night celebrating not only achievements but also deepening collaborations, long-standing trust, and the shared story between the Paloma Hotel Group and the Belgian market.

Source: HORECA TREND and Paloma Hotels

General

Nestlé Makes Senior Appointment in Türkiye

Nestlé, the world's leading food company, which has been operating in our country since 1906, has made an important appointment in its Turkish organization. Gizem Kartal, who has played an active role in the company's growth and transformation journey through various business units of Nestlé since 2006, has been appointed as the Sales Director of Nestlé Waters & Premium Beverages.

It was published

1 months ago

December 11 2025

Zafercan Çapar

Nestlé Announces Senior Appointment in Türkiye | HORECA TREND

Gizem Kartal Sükan, NestléShe began her career at [Company Name] in 2006 as a Channel and Category Sales Development Specialist. Continuing her role as Category Sales Development Leader for the Chocolate and Confectionery Business Unit in 2017, Kartal played a significant role in the business unit's growth journey as Marketing Leader between 2018 and 2023. During this period, she led the strategies of the Damak brand, strengthening its position; contributing to Nestlé's first-ever market second-place ranking in the Adult Tablet segment and Damak's first-ever market leadership in the pistachio segment; and with the powerful communication campaign she implemented, the Chocolate Business Unit won its first Gold Effie award.

Kartal later assumed the role of Marketing Leader for Nestlé Waters & Premium Beverages. Leading Erikli's premium positioning approach and digitalization journey, Kartal played a role in creating the dual model specific to the Turkish market for Erikli & S.Pellegrino, and developed significant collaborations in premium out-of-home consumption. Kartal also developed and implemented Erikli's sustainability strategy, contributing to the brand winning awards such as Best Sustainability Marketing Project and Lovemarks during this period.

In her new role, Kartal will lead the multi-channel sales organization of Nestlé Waters & Premium Beverages business unit; she will continue her work to maximize the potential of each channel, translate strategies into strong field results, and prepare the organization for the future.

Source: HORECA TREND and Nestlé

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Art and Flavor-Filled Workshops from Elite World

Elite World Hotels invites its guests to inspiring experiences where creativity and enjoyment meet with two different workshop events specially organized for the winter season. A textured painting workshop will be held at Elite World Istanbul Florya, while a handmade candle workshop will take place at Elite World Comfy Istanbul Taksim.

It was published

1 months ago

December 10 2025

Zafercan Çapar

Art and Flavor-Filled Workshops from Elite World | HORECA TREND

Elite World Istanbul Florya, in collaboration with Atölye Muse, is hosting a special event that brings together art and gastronomy. The hotel invites everyone who wants to freely express their creativity to the Textured Painting Workshop.

In this inspiring workshop, participants will discover the rhythm of brushes, the texture of colors, and the unique energy of art. The event will also be accompanied by the hotel's experienced chef, Chef TinTin. Participants will enrich their experience with exquisite flavors while enjoying the pleasure of creativity.

Elite World Comfy Istanbul Taksim: Design Your Own Candle

Elite World Comfy Istanbul Taksim awaits its guests with a creative event that will add warmth to winter evenings. In collaboration with Atölye Muse, the Candle Workshop will allow participants to both have a fun time and design their own personalized candles.

This workshop, taking place on Saturday, December 20th from 13:00 PM to 15:00 PM, offers a relaxed and inspiring atmosphere. Participants will enjoy making their own decorative candles and add a handcrafted touch to their homes before the New Year.

Source: HORECA TREND and Elite World

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Hotel Komana Binbirdirek was featured at ILTM Cannes 2025.

ILTM Cannes 2025 (December 1-4, 2025), considered one of the most prestigious gatherings in the luxury tourism sector, brought together the world's leading travel brands, and Hotel Komana Binbirdirek from Türkiye also participated in this important event under the umbrella of TGA (Turkish Tourism Promotion and Development Agency). The event attracted attention with its global tourism professionals and high-potential business partnerships.

It was published

1 months ago

December 10 2025

Zafercan Çapar

Hotel Komana Binbirdirek Featured at ILTM Cannes 2025 | HORECA TREND

Hotel Komana BinbirdirekHotel Manager Mert Üzmez, representing Hotel Komana Binbirdirek at the event, had the opportunity to share the brand's vision and positioning in the region with international tourism stakeholders. In his assessment of the event, Üzmez stated, “ILTM Cannes is a platform where the pulse of the global luxury tourism market beats. Being in the same atmosphere as leading travel brands from around the world here offers a significant opportunity to convey both Türkiye's tourism strength and Hotel Komana Binbirdirek's experience-oriented approach to an international audience.”

The Hotel Komana Binbirdirek delegation also participated in the SLH (Small Luxury Hotels of the World) events held within the scope of ILTM Cannes, meeting with global brand representatives and decision-makers in the luxury segment. These meetings yielded significant gains in terms of new connections and international promotional opportunities.

ILTM Cannes 2025, where luxury travel trends, sustainable destination strategies, and global marketing approaches took center stage this year, stood out as a valuable platform for Hotel Komana Binbirdirek, strengthening its visibility and brand engagement in the international tourism arena.

Source: HORECA TREND and Hotel Komana Binbirdirek

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