Cafe

A First in Türkiye from Starbucks: A Sign Language Concept Store

Placing inclusivity at the heart of all its operations, Starbucks has launched its first Signing Store concept in Türkiye at its Göztepe Loft store in Istanbul. The project, implemented under the consultancy of the Hearing Impaired Education Activities Association (IEEF), offers an innovative store experience that supports the active participation of hearing-impaired individuals in society and focuses on sign language.

It was published

1 months ago

December 4 2025

Zafercan Çapar

A First in Türkiye from Starbucks: A Store with a Sign Language Concept | HORECA TREND

Starbucks opened its first Signing Store concept in Türkiye on December 3rd, International Day of Persons with Disabilities. With consultancy from the Association for Educational Activities of the Hearing Impaired (IEEF), Starbucks transformed its Istanbul Göztepe Loft store into a more accessible and inclusive "Community Store Starbucks Elden Ele." The project offers a brand new meeting place for the deaf and hard of hearing community. Starbucks Elden Ele is designed as a space where deaf individuals can both work and come together as a community. The store aims to create a more accessible Starbucks experience for everyone through training, workshops, and social events.

Sign Language Coffee Experience at Starbucks Elden El Store

The "Coffee Dictionary," created as part of the project, supports sign language communication at every stage, from the menu to the service process. This special dictionary is positioned both at the cash register and on digital screens, allowing customers to easily access the menu. This allows visitors to place their coffee orders in sign language. By providing sign language training to all partners working in the store, Starbucks eliminates communication barriers and strengthens social awareness. The "Starbucks Elden El" store is positioned not only as a coffee spot but also as a meeting space reflecting a culture of equality, understanding, and collaborative production.

Speaking at the opening ceremony held on December 3rd, International Day of Persons with Disabilities Figen Ilgaz, Vice President of Starbucks Eurasia, commented on the project: “At Starbucks, we view inclusivity as an integral part of our business. Our 'Starbucks Elden El' store isn't just a coffee shop; it's a testament to the possibility of inclusivity, collaborative production, and communication in every language. We're proud to have created a strong space for the deaf and hard of hearing community with this special store. By transforming our stores in various cities with this concept in 2026, we will continue to create more space for the deaf and hard of hearing community and expand our journey of inclusivity.”

Community Store Starbucks Elden Ele, the first Starbucks store in Türkiye designed specifically for the deaf and hearing impaired community, invites everyone to share their coffee experience through sign language.

About the project Ebru Akça, President of the Hearing Impaired Education Activities Association da He stated that the "Elden El" (From Hand to Hand) project, prepared for approximately 3 million hearing-impaired individuals living in our country, has been reinforced with this special store, in addition to opening ways to access services in their own language, and that the store is a space that hearing-impaired individuals can use for all their needs beyond their social hours. Akca, “We are delighted to be a part of this enjoyable project and would like to thank the entire Starbucks family for their efforts in preparing the store, where our hearing-impaired friends will have a pleasant time,” he said.

Source: HORECA TREND and Starbucks

Cafe

Kahve Dünyası opened its new store in Çekmeköy Lens Shopping Mall.

Kahve Dünyası is adding another location to its chain of culinary destinations on the Anatolian side of Istanbul with its new store in Çekmeköy Lens AVM.

It was published

1 days ago

January 16, 2026

Gulse Bozoglan

Kahve Dünyası Opens New Store in Çekmeköy Lens Shopping Mall | HORECA TREND

Türkiye's beloved coffee and chocolate brand. Coffee world, continues to expand its store network. The brand opened its newest store on the Anatolian side of Istanbul. Çekmeköy Lens Shopping MallIt opens its doors and meets with coffee lovers.

Coffee World Çekmeköy Lens Shopping MallWith its modern design, warm atmosphere, and wide variety of products, the new store aims to make coffee enjoyment an indispensable part of daily life. In the new store, guests will be able to find a wide selection of flavors ranging from freshly ground Turkish coffee and daily freshly prepared baked goods to hot and cold beverages and snacks.

Operating under the motto "Our Common Ground" Coffee worldWith its Çekmeköy Lens Shopping Mall store, it aims to become one of the new addresses for pleasant gatherings and delicious breaks for the residents of the region.

Kaynak: HORECA TREND and Coffee World

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Cafe

It's "Bearista" Time at Starbucks Türkiye!

Starbucks, one of the world's leading representatives of coffee culture, is bringing its eagerly awaited Bearista collection to Türkiye. The Bearista Glass Cup and Bearista Plush Bear, in the shape of a teddy bear, will be available to Starbucks customers starting January 15th.

It was published

4 days ago

January 13, 2026

Gulse Bozoglan

Starbucks in Türkiye: It's "Bearista" Time | HORECA TREND

Starbucks's design and functionality are combined in a way that has garnered significant interest abroad. Bearista The countdown has begun for the products. Produced in limited quantities. Bearista Glass Cup ve Bearista Plush Bear It will bring together coffee lovers on January 15th.

A teddy bear-shaped device that combines design and functionality. Bearista Glass CupThese adorable glass Bearista Cold Drink Mugs add a fun twist to the cold beverage experience. Featuring a special lid and straw, they offer both enjoyable and easy use and will be available at select Starbucks stores. You can find the stores where the Bearista Cold Drink Mug is available via the Starbucks Mobile App.

Bearista is another member of the collection. Bearista Plush Bear Meanwhile, Starbucks is preparing to meet its guests in all stores with aprons printed with the Turkish logo.

Kaynak: HORECA TREND and Starbucks

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Cafe

Starbucks welcomes the winter season with great enthusiasm.

Starbucks, one of the world's leading representatives of coffee culture, has begun offering its eagerly awaited winter flavors in its stores. Starbucks invites its guests to enjoy the winter months with its special winter menu including beverages, food, coffee beans, and retail products.

It was published

2 weeks ago

January 5, 2026

Gulse Bozoglan

Starbucks Welcomes Winter Season with a Bang | HORECA TREND

With its rich pistachio aroma, the Pistachio family, one of last year's beloved flavors, returns to the winter menu with iconic tastes and brand new varieties. The eagerly awaited... Pistachio LatteAvailable in both hot and cold options, it's back for coffee lovers. The newest member of the series. Pistachio MacchiatoWith its exquisite pistachio flavor, it adds a brand new taste to winter days; and with its cold alternative, it offers a refreshing taste experience.

The newest of the season Cinnamon Dolce Latte With its hot and cold options that combine the perfect harmony of espresso and milk, crowned with the aromatic notes of cinnamon, it is poised to become one of the season's favorites…

Starbucks, is enriching its menu this season with two new drinks especially for matcha lovers: Pistachio Matcha Latte and Iced Spanish Cream Matcha LatteWith its unique flavors, it adds a different dimension to the matcha experience.

A Perfect Transition to Winter Days

Starbucks' winter menu features pistachios as a star ingredient, not only in drinks but also in food. For example, there are chocolate cookies filled with pistachio cream. Pistachio Chocolate Cookie and a layer cake that combines pistachio cream with red velvet cake Starbucks Velvet It offers a sweet transition to the winter season. Among the highlights of the menu is a dish reflecting the harmony of pecans and cinnamon. Pecan and Cinnamon Cookie and an indispensable delicacy of the winter months Cinnamon Roll and it makes coffee breaks even more enjoyable.

Starbucks' new retail collection for the winter season features thermoses, cups designed for cold drinks, stylish mugs, and accessories. Also noteworthy is Guatemala Casi Cielo, a blend of floral aromas, citrus, and dark-roasted cocoa. It is also taking its place on Starbucks shelves as the season's featured coffee bean.

Source: HORECA TREND and Starbucks

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