Human Resources

Two Major Appointments at Elite World Hotels & Resorts

Elite World Hotels & Resorts, one of Türkiye's leading hotel chains, continues to strengthen its team with prominent industry figures. Dorukcan Koca has been appointed Brand and Marketing Director, and Kadir Ayaz has been appointed Internal Audit & Risk Assessment Director.

It was published

2 months ago

27 Nov 2025

Zafercan Çapar

Two Major Appointments at Elite World Hotels & Resorts | HORECA TREND

One of Turkey's leading hotel chains Elite World Hotels & Resortshas appointed two industry veterans to lead the brand's growth strategies. Dorukcan Koca has been appointed Elite World Hotels & Resorts Brand and Marketing Director, and Kadir Ayaz has been appointed Elite World Hotels & Resorts Internal Audit & Risk Assessment Director. Koca and Ayaz will bring their expertise to Elite World in the new era, supporting the group's innovative and sustainable growth goals.

20 Years of Experience in Elite World Squad; Kadir Ayaz

Ayaz graduated from Boğaziçi University's Department of Economics and furthered his academic career with the MBA programs at Bahçeşehir University and the Executive MBA at Koç University. With nearly 20 years of professional experience, Kadir Ayaz has held senior management roles at international management consulting firms such as Deloitte and PwC, as well as firms such as Albert Solino and Krinda Consulting, and Eksim Holding.

Throughout his career, Ayaz has specialized in strategy and business development, management consulting, corporate and financial transformation, digitalization and process analysis, risk management, internal control, and performance management. Having led numerous transformation projects across various sectors, focusing on organizational excellence, sustainable growth, and Turquality programs, Ayaz possesses expertise in establishing governance, auditing, and control structures aligned with the strategic objectives of organizations.

Dorukcan Koca Brings His Success to Elite World After Strong Brands

After graduating from Tarsus American College, Dorukcan Koca completed his undergraduate studies in Hospitality Management at Michigan State University in the USA, reinforcing his strong academic background with international experience. Having begun his career at the Hilton Crystal City Arlington in the USA, Koca has developed his branding and marketing expertise in a wide range of areas, from boutique hotels to international hotel chains.

Throughout her career, Koca has held senior positions in the marketing departments of leading brands in the tourism and hospitality industry, including The House Hotels & Residences, Cloud 7 Hotels, Meeting Point International, MP Hotels, The Stay Hotels & Nu Look Group, Liberty Signa & Sundia Exclusive By Liberty Fethiye.

Koca, who has expertise in marketing, digital marketing, sustainability, strategic branding and branding, will manage all communication and marketing strategies of the brand within Elite World.

Source: HORECA TREND and Elite World Hotels & Resorts

Human Resources

Strategic Appointment at Big Chefs Group

Emine Öztürk, the Human Resources Director of Büyük Şefler Group, has had her responsibilities expanded to include the Sustainability Directorship. In this role, Öztürk will take a leading position in the brand's sustainability efforts.

It was published

2 days ago

January 15, 2026

Gulse Bozoglan

Strategic Appointment at Büyük Şefler Group | HORECA TREND

Emine Öztürk, who will continue her role as Human Resources and Sustainability Director within the Büyük Şefler Group, will manage human resources, corporate culture, and environmental-social impact with an integrated approach. With this new structure, sustainability at Büyük Şefler Group goes beyond being merely an operational goal and becomes a fundamental component of the human resources strategy and corporate culture.

With over 15 years of experience in human resources, Öztürk has led numerous projects throughout her career in areas such as talent management, organizational development, performance, employer branding, inclusive culture, and digital HR transformation. Great Chefs Group Through its work within the organization, it has contributed to bringing together the BigChefs, Buselik, NumNum Street Food, Academy BigChefs, and Kont Coffee Company brands around shared values and a strong corporate culture.

In line with her new role, Öztürk aims to further advance the brands' approach of "happy team, distinctive taste, superior service, and pleasant atmosphere" with a sustainability perspective. Within the framework of the Group's Sustainability Commitment, which it is committed to implementing by 2028, Öztürk will lead the coordination of efforts in areas such as food safety, sustainability in the supply chain, environmental and quality policies, as well as employee welfare, inclusive employment, ethical sourcing, resource efficiency, and social impact.

Kaynak: HORECA TREND and Big Chefs Group

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Human Resources

Senior Appointment at Big Chefs Group

Duygu Başaran Çelik has been appointed Marketing and Communications Director. BigChefs, one of the leading groups in Türkiye's food and beverage sector, continues to support its strategic growth journey with its strong organizational structure.

It was published

3 days ago

January 14, 2026

Gulse Bozoglan

Senior Appointment at Big Chefs Group | HORECA TREND

Duygu Başaran Çelik, who stands out with over 15 years of experience in marketing and communications across various sectors, has been appointed as the Marketing and Communications Director. Great Chefs Group It joined the organization.

In her new role, Duygu Başaran Çelik will lead all brand management, digitalization, communication strategies, campaign design, marketing analytics, customer experience, and growth-oriented marketing efforts for the BigChefs, Buselik, NumNum Street Food, Academy BigChefs, and Kont Coffee Company brands. She will conduct strategic work to build a stronger brand image for the group brands both locally and globally, and to achieve their sustainable growth targets.

Kaynak: HORECA TREND and Big Chefs Group

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Human Resources

Metro Türkiye Undergoes Leadership Change in Financial Management

A significant leadership change has taken place within Metro Türkiye's leadership team. Erhan Çetin, who served as CFO of Metro Bulgaria, has become the new CFO of Metro Türkiye, effective January 1, 2026.

It was published

4 days ago

January 13, 2026

Gulse Bozoglan

Metro Türkiye Undergoes Leadership Change in Financial Management | HORECA TREND

As a reliable business partner of the food and beverage industry, we have been operating in Türkiye since 1990. Metro Turkey A high-level change has taken place in financial management. The company's current CFO, Aslı Aracıoğlu, will transfer to Makro Spain in the same role as of the end of the year, while Metro Bulgaria CFO Erhan Çetin will take over as Metro Turkey CFO effective January 1, 2026.

Aslı Aracıoğlu, who has served as CFO of Metro Türkiye since July 2019, has made significant contributions to strengthening the company's financial structure, supporting its resilient growth strategy, and implementing investments aimed at the sustainable development of the food and beverage sector. The new CFO, Erhan Çetin, with his experience gained at various country and management levels within the Metro Group, is opening a new era in Metro Türkiye's financial strategy. His expertise in commercial finance, budget management, and value creation, acquired in different operations, is expected to make a strong contribution to the company's long-term growth objectives.

While Metro Türkiye continues its efforts towards the sustainability of Turkish cuisine, supporting local producers, and strengthening the food and beverage sector, this change in financial management is expected to accelerate the company's strategic transformation.

Kaynak: HORECA TREND and Metro Türkiye

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