Starbucks opened its first Signing Store concept in Türkiye on December 3rd, International Day of Persons with Disabilities. With consultancy from the Association for Educational Activities of the Hearing Impaired (IEEF), Starbucks transformed its Istanbul Göztepe Loft store into a more accessible and inclusive "Community Store Starbucks Elden Ele." The project offers a brand new meeting place for the deaf and hard of hearing community. Starbucks Elden Ele is designed as a space where deaf individuals can both work and come together as a community. The store aims to create a more accessible Starbucks experience for everyone through training, workshops, and social events.

Sign Language Coffee Experience at Starbucks Elden El Store

The "Coffee Dictionary," created as part of the project, supports sign language communication at every stage, from the menu to the service process. This special dictionary is positioned both at the cash register and on digital screens, allowing customers to easily access the menu. This allows visitors to place their coffee orders in sign language. By providing sign language training to all partners working in the store, Starbucks eliminates communication barriers and strengthens social awareness. The "Starbucks Elden El" store is positioned not only as a coffee spot but also as a meeting space reflecting a culture of equality, understanding, and collaborative production.

Speaking at the opening ceremony held on December 3rd, International Day of Persons with Disabilities Figen Ilgaz, Vice President of Starbucks Eurasia, commented on the project: “At Starbucks, we view inclusivity as an integral part of our business. Our 'Starbucks Elden El' store isn't just a coffee shop; it's a testament to the possibility of inclusivity, collaborative production, and communication in every language. We're proud to have created a strong space for the deaf and hard of hearing community with this special store. By transforming our stores in various cities with this concept in 2026, we will continue to create more space for the deaf and hard of hearing community and expand our journey of inclusivity.”

Community Store Starbucks Elden Ele, the first Starbucks store in Türkiye designed specifically for the deaf and hearing impaired community, invites everyone to share their coffee experience through sign language.

About the project Ebru Akça, President of the Hearing Impaired Education Activities Association da He stated that the "Elden El" (From Hand to Hand) project, prepared for approximately 3 million hearing-impaired individuals living in our country, has been reinforced with this special store, in addition to opening ways to access services in their own language, and that the store is a space that hearing-impaired individuals can use for all their needs beyond their social hours. Akca, “We are delighted to be a part of this enjoyable project and would like to thank the entire Starbucks family for their efforts in preparing the store, where our hearing-impaired friends will have a pleasant time,” he said.

Source: HORECA TREND and Starbucks

Starbucks, "Star One Week" and star campaigns offer early opportunities for New Year's gifts. For those who want to bring joy to themselves or their loved ones with iconic Starbucks products in the new year, you can find special gift options at Your Starbucks®!

The "Star One Week" campaign doubles the joy of gift giving in the new year. 

As part of its "Star One Week" campaign, which offers a buy-one-get-one-free gift advantage, Starbucks is offering a buy-one-get-one-free gift on iconic mugs and thermoses, as well as accessories, from November 24th to 30th at all Starbucks stores.

The “Star One Week” campaign will be valid for orders placed through Hepsiburada and Shayakahve.com.tr between November 26 and December 2.

Starburst at Starbucks begins December 1st

Starbucks's now-traditional Starburst campaign kicks off on December 2nd. The campaign, which runs until December 16th, offers guests extra stars as a New Year's gift for single purchases made using the Starbucks Mobile App or Starbucks Card.

For those who want to share the sparkle of the new year with their loved ones, get the most special gifts at advantageous prices and increase their stars, New Year's deals are at Starbucks®!

Source: HORECA TREND and Starbucks

Capturing the rhythm of the city in every season Cafe Marmara, offers guests a delicious experience with handmade Christmas cookies, meticulously decorated gingerbread houses, and dessert options that reflect the spirit of the new year, specially prepared for December. From gingerbread cookies to cinnamon-flavored dough, each product combines traditional Christmas flavors with modern touches.

Get in the Christmas Spirit with Gingerbread Houses and Handmade Cookies

 Among the most popular treats in the New Year's display are gingerbread houses, designed in various sizes. These uniquely handcrafted structures, both decorative and edible, are among the most popular gifts of the holiday season. The New Year's cookies, meticulously prepared by Cafe Marmara chefs, appeal to guests of all ages with their colorful decorations and fresh flavors. The carefully crafted artisan chocolates and special baskets from M Chocolate, a brand of The Marmara Group, add a charming touch to the New Year's atmosphere.

This year's decor at Cafe Marmara features a festive theme, reminiscent of a small New Year's Eve festival with its lights, colorful details, and nostalgic touches. Snow globe-themed corners bring the romantic New Year's atmosphere to every corner of the venue. This way, guests experience not only delicious food but also a truly enjoyable New Year's Eve experience.

For those looking to savor the New Year's spirit with a sweet treat or choose a special gift for their loved ones, all the products are available for sale at Cafe Marmara throughout the day. Guests can experience the warm atmosphere of the New Year by visiting Cafe Marmara, located at the entrance to The Marmara Taksim in the heart of Istanbul. Make your New Year's even more special by purchasing carefully crafted items.

Source: HORECA TREND and Cafe Marmara