Elite World Hotels & Resorts Increases Growth Target to 70 Hotels by 2030

Elite World Hotels & Resorts , one of Turkey's leading hotel chains , announced a revision of its growth vision through a franchise business model. At a press conference held at the Elite World Istanbul Taksim Hotel, the group shared its new growth plans, aiming to become a global brand originating from Turkey. Initially aiming to reach 50 hotels by 2030 through its franchise model, the brand revised its growth plan to 70 hotels due to strong demand from investors.

Target: Top 5 in the Market of Global Brands                                                                 

Speaking at the press conference, Elite World Hotels & Resorts Board Member Responsible for Sales and Marketing Emel Elik Bezaroglu, He summarized the brand's new growth strategy with these words:
"As part of our growth goals with the franchise business model, we began our journey with eight hotels in 2023. Our growth has continued exponentially each year, and we've gained significant momentum with 14 new hotel agreements signed by 2025. We've opened four of these hotels. This brings our total to 30 hotels in 17 different cities, including our current and ongoing projects. We're not just opening hotels; we're creating new employment opportunities and building a strong tourism brand that extends from Türkiye to the world," he said.

“We are accelerating our growth journey” 

Elite World Hotels & Resorts CEO Orkun Petekçi shared the details of their growth vision with the following words: “The progress we have made so far in our franchise business model has encouraged us to expand our goals. In addition, due to the intense interest from investors, we have revised our targets to '70 hotels in 2030'. The strong demand we have received from investors who want to enter the tourism sector with a strong brand in Anatolia and abroad, or who want to strengthen their existing tourism investments under the Elite World umbrella, has led us to set new goals. In Turkey, we are accelerating our growth journey with our economy and mid-segment hotels in cities with high tourism potential in Anatolia; we are strengthening our presence in Anatolia with our Residence concept, which is our second investment in Diyarbakır, Şanlıurfa, Mardin, and Sivas, and with new agreements we have signed in cities such as Ankara and Antalya. In addition, we are taking strong steps abroad towards becoming a global brand. In addition to the European cities that we have focused on in 2025, we are also taking our brand to new geographies. We continue to grow with our new brands, in new locations, and with strong business partnerships.” "We will do that. Our goal is to be among the top 5 in the market in Turkey by 2030, including global brands," he said.

Mahmut Sürmen, Vice President of Business Development at Elite World Hotel & Resorts, stated, “We have placed growth in cities with high tourism value in Anatolia at the center of our strategy. We are moving forward with an investment model that supports local tourism, creates employment, and contributes to regional economies. The expansion we have initiated in all regions with tourism potential, especially in Europe, and the demands we have received are taking this vision to an international level.”

Entering the Kazakhstan Market

Elite World Hotel & Resorts , preparing to celebrate its 50th anniversary in the sector next year, continues its strong growth momentum in Anatolian cities as part of its domestic growth vision. As an international brand, it aims to expand abroad, opening hotels in Ivory Coast and the Netherlands in 2026 (a deal signed last year). The chain also targets the UK, Germany, and Belgium. Furthermore, the group is entering the Kazakhstani market with a new hotel in Shymkent, Kazakhstan. With these new hotels, Elite World aims to increase its workforce from 3 to 8 by 2030. In addition, Elite World & Resorts has seen a significant increase in the number of female managers; currently, 54 of the group's 452 female employees hold various managerial positions.

Source: HORECA TREND and Elite World Hotel & Resorts