Restaurant

Azumi Joins Forces with DIAFA

Azumi, the beloved restaurant group that includes Zuma, has announced a new strategic partnership with Abu Dhabi-based luxury hospitality firm DIAFA. This partnership, along with existing partner Doğuş Hospitality (Doğuş Group), will drive the next phase of Azumi's global growth.

It was published

1 weeks ago

Elif Akin Yuksel

Azumi Joins Forces with DIAFA | HORECA TREND

Azumi Ltd., the internationally renowned restaurant group behind globally acclaimed Zuma, ROKA, Oblix and other prestigious restaurant concepts, has announced a new strategic partnership with DIAFA, a new luxury hospitality investment company based in Abu Dhabi.

This partnership marks a significant milestone for Azumi, bringing together DIAFA and its long-time partner, Doğuş Hospitality, in a shared vision for the group's next phase: a vision defined by creativity, cultural value, and ambitious global growth.

For over two decades, Zuma and ROKA have distinguished themselves in the culinary world with their unique interpretations of modern Japanese cuisine, their clean design approach, and their consistent global quality. With an international restaurant chain stretching from London to Dubai, Miami to the Maldives, and Hong Kong to Istanbul, they offer unique dining experiences that combine originality with innovation, elegance with comfort.

DIAFA’s investment will accelerate Azumi’s ambitions, supporting the development of the brand’s flagship restaurants, the international expansion of existing restaurants like Oblix, and the launch of new lifestyle and experience-focused concepts currently in development.

Sven Koch, CEO of Azumi Ltd., commented on the matter:

"This partnership represents an extraordinary alignment of vision and values. DIAFA's belief in creativity, craft, and cultural authenticity deeply aligns with Azumi's identity and heritage. Together with our long-standing partners at Doğuş Hospitality and our new partners at DIAFA, we are excited to shape the next era of Azumi. We will continue to deliver exceptional experiences to our guests while exploring new ideas, destinations, and concepts on a global scale."

As Azumi advances its global vision, it remains committed to the core elements that define its success. It continues to create extraordinary experiences that redefine global culinary standards. This new partnership combines creative integrity with strategic vision, strengthening Azumi's leadership position in the global hospitality industry and laying the foundation for enduring success over the next two decades.

About Azumi Ltd

Azumi Limited is an award-winning global restaurant business with many established brands serving contemporary cuisine in key cosmopolitan locations. Azumi Group is one of the global investments of D.ream, which was established in 2012 as a subsidiary of Doğuş Group.

Created by Rainer Becker and co-founded with Arjun Waney, Azumi's journey began with the opening of Zuma London in 2002. This was quickly followed by ROKA London in 2004. There are currently 21 Zuma and 9 ROKA restaurants around the world, and preparations for other restaurants are ongoing. In addition to the Japanese concepts Zuma and ROKA, Oblix opened at The Shard in 2013.

ETARU, which was launched in Florida in 2017, offers the ROKA concept with a different look to the east coast of the USA.

About ROKA

Following the enormous success of Zuma London, Rainer Becker quickly recognized the huge popularity of robatayaki cuisine and opened ROKA Charlotte Street in 2004, creating a contemporary Japanese menu. ROKA Group has expanded rapidly and now has a portfolio of restaurants in London's most sought-after locations. ROKA's main cuisine comes from the Robata grill. Located in the middle of the grill, the grill forms an integral design element of all restaurants, but more than just a striking feature, the robata is truly the heart of ROKA.

The current ROKA portfolio includes the following restaurants (in chronological order): London Charlotte Street and Shochu Lounge (2004), London Canary Wharf (2009), London Mayfair (2014), London Aldwych (2014) Dubai Business Bay (2020) Spain Mallorca (pop -up 2021, 2022, 2023) Saudi Riyadh (2021), Istanbul (2022), Kuwait (2022), Jeddah (2023) and Barcelona (pop-up 2023).

Source: HORECA TREND and Azumi

Restaurant

Long Bar Live Nights Continue with November Program

Long Bar, one of Raffles Istanbul's most beloved venues, is livening up November with live performances from renowned artists. With its revamped Long Bar Live stage featuring delicious flavors and signature cocktails, it will be a highlight of the city's nightlife throughout the season.

It was published

1 days ago

5 Nov 2025

Zafercan Çapar

Long Bar Live Nights Continue with November Program | HORECA TREND

Long Bar, continues to offer its guests enjoyable moments with its modern, friendly atmosphere and special flavors. Throughout November, Ezgi Ayçe, Demet Sağıroğlu, Fetih Erkoç, Bora Öztoprak, and Barbaros will be performing on the Long Bar Live stage.

The Long Bar Live program, which can be attended at a table, a lounge, in front of the bar or in a bistro setting, begins with dinner at 20:00, continues with live music at 22:00 and DJ performance at 23:45.

The Long Bar Live night, where fresh and unique flavors come together, features a set menu that begins with homemade foccacio bread and North Aegean cold-pressed olive oil, burrata salad, fresh artichokes with shrimp, spicy chickpea bruschetta, and mushroom arancini. Main courses include Aegean Herb Ravioli and beef tenderloin, while a fruit tart and a shared mixed fruit platter leave guests with an unforgettable taste.

Raffles Istanbul Long Bar Live November Programme:

November 1 – Ezgi Ayçe

November 8 – Demet Sağıroğlu

November 15 – Fatih Erkoç

November 22 – Bora Oztoprak

November 29 – Barbaros

Source: HORECA TREND and Long Bar

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Restaurant

HD İskender, PİDEM and Makarnam Opened at Their New Address

HD İskender, PİDEM and Makarnam, modern brands of traditional cuisine, opened their restaurants in Istanbul Financial Center.

It was published

1 days ago

5 Nov 2025

Aren Deniz

HD İskender, PİDEM and Makarnam Opened at Their New Address | HORECA TREND

Türkiye's popular restaurant brands HD Iskender, PIDEM ve My pasta, began operating with its new branches in the Istanbul Financial Center on November 3, 2025. The three brands will contribute to the region's rapidly evolving business and lifestyle atmosphere with restaurants that combine flavor, quality, and accessibility.

HD İskender combines inspiration from our country's İskender culture with meticulously prepared meat, special sauces, friendly service, and competitive pricing. It aims to offer every guest the beloved İskender flavor in a warm and welcoming atmosphere.

PIDEM aims to offer its consumers the indispensable part of our tables, pita, with its purity, freshness, appetizing and abundance, with its fresh dough, high-quality ingredients and touches on traditional taste, a national value that is proudly embraced in our country, at affordable prices.

Makarnam continues to personalize every order by combining fresh pasta made with carefully selected ingredients with unique sauces. Makarnam offers a delightful dining experience for its guests and will also be offering takeaway service through Yemeksepeti, Trendyol Yemek, Migros Yemek, and Getir.

The three brands' new restaurants in the Istanbul Financial Center are bringing a breath of fresh air to the region's food and beverage scene with their modern designs, comfortable spaces, and rich menus. They're creating a new meeting point for diners seeking quality, fast, and delicious dining at any time of day.

Source: HORECA TREND and HD İskender, PİDEM, My Pasta

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Restaurant

Doyuyo Hits the Road with Delicious Menus in Autumn!

As autumn makes its presence felt, the pleasure of Doyuyo comes to Doyuyo lovers, whether at home or at work, with satisfying menus such as Four Combo, Doyariz Menu and Twin Box, exclusively for takeaway service.

It was published

1 days ago

5 Nov 2025

Zafercan Çapar

Doyuyo Hits the Road with Delicious Menus in Autumn! | HORECA TREND

To warm up rainy, cloudy and cool autumn days DOYUYO It's a warm reminder. With its advantageous takeaway menus, Doyuyo brings delicious flavor to its regulars' doorsteps. The menus, prepared with delicious complements to accompany the crispy-outside, juicy-on-the-inside chicken, offer a warm sharing experience at home, in the office, or at gatherings with friends.

To brighten up a family feast or a house party with friends Four ComboThere's enough flavor for everyone at . With 4 Tenders Royale Sandwiches, 4 Original Tenders, 4 Spicy Tenders, plenty of fries, and a 1-liter drink, the Four Combo offers a perfect Doyuyo experience for large groups.

We Are Full Menu, is among the favorites of close friends and couples with its flavors that feed two people.
This menu, featuring two Tenders Royale Sandwiches, two Cajun Tenders, two Original Tenders, Coleslaw salad, delicious pasta sauce, and gourmet sauces, doesn't forget those who prefer a variety of beverages. With two canned drinks, the Doyariz Menu offers a meal that's both practical and delicious.

For those who want to experience the joy of sharing in one box Twin Box, combines the comfort of takeaway service with the taste of Doyuyo with 2 Tenders Royale Sandwiches, 2 Original Tenders, 4 Chickers, 6 onion rings, French fries and 1 liter of drink.

It's filling up this fall "It sets out to satisfy the taste and brings the taste to your door!” saying invites all Doyuyo lovers to try our sharing menus. A warm companion for rainy days, Doyuyo menus are available for takeaway whenever you want.

Source: HORECA TREND and Satisfying

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