Azumi Joins Forces with DIAFA

Azumi Ltd., the internationally renowned restaurant group behind globally acclaimed Zuma, ROKA, Oblix and other prestigious restaurant concepts, has announced a new strategic partnership with DIAFA, a new luxury hospitality investment company based in Abu Dhabi.

This partnership marks a significant milestone for Azumi, bringing together DIAFA and its long-time partner, Doğuş Hospitality, in a shared vision for the group's next phase: a vision defined by creativity, cultural value, and ambitious global growth.

For over two decades, Zuma and ROKA have distinguished themselves in the culinary world with their unique interpretations of modern Japanese cuisine, their clean design approach, and their consistent global quality. With an international restaurant chain stretching from London to Dubai, Miami to the Maldives, and Hong Kong to Istanbul, they offer unique dining experiences that combine originality with innovation, elegance with comfort.

DIAFA’s investment will accelerate Azumi’s ambitions, supporting the development of the brand’s flagship restaurants, the international expansion of existing restaurants like Oblix, and the launch of new lifestyle and experience-focused concepts currently in development.

Sven Koch, CEO of Azumi Ltd., commented on the matter:

"This partnership represents an extraordinary alignment of vision and values. DIAFA's belief in creativity, craft, and cultural authenticity deeply aligns with Azumi's identity and heritage. Together with our long-standing partners at Doğuş Hospitality and our new partners at DIAFA, we are excited to shape the next era of Azumi. We will continue to deliver exceptional experiences to our guests while exploring new ideas, destinations, and concepts on a global scale."

As Azumi advances its global vision, it remains committed to the core elements that define its success. It continues to create extraordinary experiences that redefine global culinary standards. This new partnership combines creative integrity with strategic vision, strengthening Azumi's leadership position in the global hospitality industry and laying the foundation for enduring success over the next two decades.

About Azumi Ltd

Azumi Limited is an award-winning global restaurant business with many established brands serving contemporary cuisine in key cosmopolitan locations. Azumi Group is one of the global investments of D.ream, which was established in 2012 as a subsidiary of Doğuş Group.

Created by Rainer Becker and co-founded with Arjun Waney, Azumi's journey began with the opening of Zuma London in 2002. This was quickly followed by ROKA London in 2004. There are currently 21 Zuma and 9 ROKA restaurants around the world, and preparations for other restaurants are ongoing. In addition to the Japanese concepts Zuma and ROKA, Oblix opened at The Shard in 2013.

ETARU, which was launched in Florida in 2017, offers the ROKA concept with a different look to the east coast of the USA. 

About ROKA

Following the enormous success of Zuma London, Rainer Becker quickly recognized the huge popularity of robatayaki cuisine and opened ROKA Charlotte Street in 2004, creating a contemporary Japanese menu. ROKA Group has expanded rapidly and now has a portfolio of restaurants in London's most sought-after locations. ROKA's main cuisine comes from the Robata grill. Located in the middle of the grill, the grill forms an integral design element of all restaurants, but more than just a striking feature, the robata is truly the heart of ROKA. 

The current ROKA portfolio includes the following restaurants (in chronological order): London Charlotte Street and Shochu Lounge (2004), London Canary Wharf (2009), London Mayfair (2014), London Aldwych (2014) Dubai Business Bay (2020) Spain Mallorca (pop -up 2021, 2022, 2023) Saudi Riyadh (2021), Istanbul (2022), Kuwait (2022), Jeddah (2023) and Barcelona (pop-up 2023).

Source: HORECA TREND and Azumi