Marriott Business Council Turkey Pedals to Hope
Marriott Business Council Türkiye organized a meaningful event in Büyükada during Breast Cancer Awareness Month to highlight the importance of early detection and raise public awareness.
Marriott International TürkiyeThirty-four female employees from 14 hotels affiliated with Büyükada gathered for Breast Cancer Awareness Month. Marriott International business partners, dressed in pink and carrying the slogan "Pedalizing Hope with Pink," pedaled together for the "Pink Bike and Awareness Ride" held on Büyükada. The bicycle procession, which wound its way through Büyükada's unique natural beauty and quiet streets, attracted considerable interest and support from island residents and day visitors.
A Donation Model That Brings Social Responsibility and Technology Together
One of the most striking aspects of the event was the donation model that combined modern technology with social good. Participants converted every physical step they took and every pedal stroke into a donation through the app. This digital donation platform supported the Cancer-Free Life Association. Additionally, 14 hotels organized a fundraising campaign for the Breast Health Association (Memeder). Marriott Business Council Turkey will continue its donations throughout Awareness Month. This meaningful gathering strengthened solidarity for Breast Cancer Awareness Month while also sending a hopeful message of social awareness.
Source: HORECA TREND and Marriott International Türkiye
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