Marriott Business Council Turkey Pedals to Hope
Marriott Business Council Türkiye organized a meaningful event in Büyükada during Breast Cancer Awareness Month to highlight the importance of early detection and raise public awareness.
Thirty-four female employees from 14 Marriott International hotels in Turkey came together for Breast Cancer Awareness Month. At the “Pink Bicycle and Awareness Journey” event held on Büyükada Island, Marriott International business partners cycled together under the slogan “Pedaling for Hope with Pink” and wearing pink clothing. The bicycle procession, progressing through the unique natural beauty and quiet streets of Büyükada, received great interest and support from island residents and day-trip visitors.
A Donation Model That Brings Social Responsibility and Technology Together
One of the most striking aspects of the event was the donation model that combined modern technology with social good. Participants converted every physical step they took and every pedal stroke into a donation through the app. This digital donation platform supported the Cancer-Free Life Association. Additionally, 14 hotels organized a fundraising campaign for the Breast Health Association (Memeder). Marriott Business Council Turkey will continue its donations throughout Awareness Month. This meaningful gathering strengthened solidarity for Breast Cancer Awareness Month while also sending a hopeful message of social awareness.
Source: HORECA TREND and Marriott International Turkey
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