Perfetti Van Melle Appoints Senior Manager at Türkiye

Nalan Özgür, who has been the marketing leader at Perfetti Van Melle Turkey for six years, will continue her career in her new role at the company's Swiss office, where she will be responsible for the strategic management of the chewing gum and mint product portfolio across Europe.

Having led the strategic marketing processes of many global brands throughout her career, Nalan Özgür aims to contribute to Perfetti Van Melle's innovative and sustainable growth targets by managing its strong chewing gum and mint product portfolio in the European market in her new role.

After beginning her career at Evyap, Nalan Özgür held senior marketing roles at leading companies such as Sütaş, Pınar, Cadbury, Kraft Foods, and Yıldız Holding. Throughout her 20 years of experience, she has achieved significant success in brand management, innovation, media strategy, and commercial marketing. At Perfetti Van Melle Türkiye, she implemented the growth strategies of powerful brands such as Mentos, Vivident, Chupa Chups, and Big Babol.

This appointment serves as a powerful example of Perfetti Van Melle's global vision for talent management and the international career development opportunities it offers its employees. The company's human resources approach allows for the application of local market knowledge and leadership skills to global roles, offering employees a career path that transcends borders.

Operating in more than 150 countries worldwide, Perfetti Van Melle continues to strengthen its market presence with its innovative and entertaining product portfolio. At the heart of the company's success are leaders who create value on a global scale and the inclusive career paths that support them.

Source: HORECA Trend and Perfetti Van Melle Turkey