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Metro Türkiye Brings Flavors Together at the Same Table in its "Following the Local" Journey

With its "Following the Local" project, launched in 2022 with the mission of preserving and carrying the local values ​​of Turkish cuisine into the future, Metro Turkey brought together Kırkağaç Melon, a registered geographical indication from the fertile lands of the Aegean, and Bosphorus Bluefish, a symbol of Istanbul. At this special gastronomic gathering, Chef Umut Karakuş presented guests with a unique menu that transformed local ingredients into delicious flavors using both traditional and modern cooking techniques.

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Metro Türkiye Brings Flavors Together at the Same Table in its "Following the Local" Journey | HORECA TREND

Metro TurkeyIn the ninth stop of its "Following the Local" project, launched to ensure the sustainability of local products that grow in our region and make us who we are, and to highlight products with registered geographical indications, Kırkağaç Melon, whose story it follows, was brought together with Boğaziçi Bluefish in Istanbul. The unique flavor of Boğaziçi Bluefish, the first product whose story was accompanied on the "Following the Local" journey, was once again remembered, while Kırkağaç Melon, distinguished by its aroma and flavor, enriched the menu with inspiring recipes.

Pınar Özistanbullu Demir: “Geographical Indications Provide Lifeline to Local Production”

Pınar Özistanbullu Demir, Corporate Communications, Events, and Sponsorship Manager at Metro Turkey, emphasized the importance of geographical indications in economic, sectoral, social, and local development, stating: “Geographical indications not only certify the quality and authenticity of a product; they are also important tools that strengthen the local economy, preserve cultural heritage, and support sustainable production practices. Kırkağaç Melon and Boğaziçi Bluefish are concrete examples of these values. These products provide economic strength to local producers and form the cornerstone of our gastronomic richness. At Metro Turkey, we are implementing numerous projects to increase the visibility of products with registered geographical indications and carry these values ​​into the future. We not only sell them, but also consider it our duty to support producers in every way. We will continue our efforts to ensure that these important products, which are the lifeblood of both production and development, survive and come to life again on our tables with the inspiring recipes of our chefs.”

Chef Umut Karakuş: “Local Materials Are the Inspiration for Our Creativity”

Located at the Kırkağaç stop of the On the Trail of the Local project Chief Umut KarakuşAt the special event that brought melon and Boğaziçi Bluefish together, he said, “Local ingredients aren't just a product for us; they're also a source of inspiration for our creativity. By combining the sweet refreshment of Kırkağaç Melon with the strong character of Boğaziçi Bluefish, we've both respected traditional culinary traditions and built a brand new narrative with modern techniques. Our goal was to play with the melon's flavor in every dish, demonstrating that it's not just a sweet fruit but an ingredient that can take on completely different identities when transformed with different techniques. I'm delighted to be a part of the "Following the Local" project, which I find invaluable in bringing the producer's labor to the plate and passing on the values ​​of our cuisine to future generations.”

As part of Metro Türkiye's "Following the Local" project, two valuable geographically indicated products, one born in our fertile soil and the other in the waters of our unique Bosphorus, were brought to the table with Chef Umut Karakuş's creative touches. Kırkağaç Melon stood out in dishes featuring contemporary techniques, including Yedikule orchards salad, herb pita, Bergama tulum (Turkish Tulum) pairing, and firik keşkek (a type of Turkish firik keşkek) and pudding. Alternative uses of Kırkağaç Melon, such as pickles, marmalade, and sour sauce, aimed to inspire culinary inspiration. Baked Boğaziçi Bluefish, reinterpreted with Giresun hazelnuts, basil, and artichoke hearts, was met with great enthusiasm by the attendees.

Source: HORECA Trend and Metro Turkey

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The Rioba Tea Family is Growing: 3 New Flavors on Metro Türkiye Shelves

Tea is an indispensable passion that accompanies every moment of the day in our country. In fact, Turkey is one of the countries with the highest tea consumption. Metro Türkiye's Rioba brand has added three new products to its tea selection to further enhance this passion: Matcha, with its intense aroma; Nefes Harmoni, which soothes the throat; and Huzur Aheni, a companion for tranquil breaks. This brings the Rioba Tea family to a total of 29 different varieties, available in bags and bulk.

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Rioba Tea Family Grows: 3 New Flavors on Metro Türkiye Shelves | HORECA TREND

Tea, the constant companion of our tables, our conversations, and our breaks at all hours of the day, is not just a beverage; it represents a deeply rooted culture. By developing its product range by taking into account the demands and needs of its customers, Metro TurkeyTo further enrich this culture, Rioba Tea introduces its renewed selection to consumers. Appealing to palates with diverse flavors such as black and green teas, as well as white tea, rooibos, special blend herbal teas, and oolong teas, Rioba now takes tea enjoyment to a whole new level with three new products.

A new energy for the beverage world: Matcha

Responding to the rapidly rising matcha trend among tea lovers and their changing consumption habits, Metro Turkey is bringing its own brand of matcha tea to shelves. Produced from shade-grown tea leaves ground using traditional methods, Rioba Matcha adds a natural and energetic touch to the daily grind with its vibrant green color and intense aroma. Offering a sense of tranquility amidst modern life with every sip, this special tea offers tea lovers an unconventional experience.

Your throat's sweet friend: Breath Harmony

A special herbal tea that soothes your throat and opens your breath in cold weather or in the middle of a tiring day... Rioba Breath Harmony gives you freshness in every sip with its refreshing aroma born from the balanced combination of sweet licorice, fresh mint, soft lemon balm and friendly herbs such as rooibos leaves, anise seeds, valerian root and passionflower.

The taste that adds calmness to breaks: Peace Harmony

Rioba Peaceful Harmony, crafted with apple, hibiscus, pomegranate, and sweet herbs, is perfect for those looking to leave the hustle and bustle of the day behind. Complemented with sweet citrus aromas and floral touches, this special blend truly lives up to its name, offering a sense of serenity.

Ready to brew, either in bulk or in bags

With a wide selection of tea bags and loose teas, the Rioba Tea family offers a wide selection to suit every taste. From those seeking the intense flavor of black tea to those who appreciate the lightness of green tea, from those seeking the elegant texture of white tea to those exploring unique flavors like rooibos and oolong, there's a Rioba for everyone. With nearly 30 varieties to accompany you, whether at your business, at home, or with loved ones, Rioba enriches the pleasure of tea.

Source: HORECA TREND and Metro Türkiye

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Fresh Sea Breeze: mezzeMarin Shrimp Series

Türkiye's reliable seafood brand, mezzeMarin, offers its shrimp product line, which combines quality and practicality, to the culinary professionals.

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Fresh Sea Breeze: mezzeMarin Shrimp Series | HORECA TREND

Described as the world's largest seafood market mezzemarin Delicious and practical seafood stands out with its freshness in the online store. One of mezzeMarin's star products, the Shrimp series, raises the bar for flavor in kitchens with its frozen and marinated varieties.

mezzeMarin's shrimp product line offers a wide variety of options, from frozen white shrimp with shells to succulent local tail shrimp and special dill marinated recipes. All of these products simplify kitchen tasks with their quick preparation time, portion control, and cold chain compatibility, while also delivering consistent quality to your plate.

As with all its products, the shrimp line stands out for its labor-saving features. With ready-to-cook formats, they save time in professional kitchens. Furthermore, with the mezzeMarin guarantee, every order is guaranteed to be delivered with the same freshness and standard.

For detailed information and ordering options regarding the mezzeMarin shrimp series https://mezzemarin.online/karides You can reach it at.

Source: HORECA TREND and mezzeMarin

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Italian Ambassador to Ankara Visited Barilla Bolu Factory

Ambassador Giorgio Marrapodi and his accompanying delegation visited Barilla Türkiye's production facilities in Bolu. The visit focused on the company's operations in Turkey, as well as sustainable and contract farming programs for farmers. The delegation received comprehensive information on a wide range of topics, from production processes to quality management and the facility's contribution to the regional economy.

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Italian Ambassador to Ankara Visited Barilla Bolu Factory | HORECA TREND

Giorgio Marrapodi, Italian Ambassador to Ankara, along with his delegation, visited Barilla Türkiye's factory in Bolu. The program focused on production processes and the company's sustainability efforts in Türkiye.

Barilla Turkey General Manager Murat Koç shared the company's global vision and its operations in Türkiye. Koç emphasized that Filiz Gıda, founded in Bolu in 1974 and renamed Barilla Gıda after joining the Barilla Group in 2003, has positioned Türkiye at a strategic position within the group with its current production capacity of 100 tons. He noted that production processes in Türkiye are carried out by approximately 200 employees. Koç"We are continuing our production operations at full capacity. Thanks to our contract farming model, which has been around for over a quarter of a century, our sustainable production approach, and our academic collaborations, we are both increasing the productivity of our farmers and making our food supply chain more resilient," he said.

“Our efforts to develop the sector will continue.”

He stated that their goal is to establish a cooperation chain that directly contributes to farmers through studies carried out in different regions of Türkiye, reduces environmental impacts, uses advanced technology and creates higher added value through high-quality wheat production. Koç, stated: “We support contract farming and position it as one of our business models. We were honored to host the ambassador and his accompanying delegation at our facility. We had the opportunity to share our commitment to providing good food to our consumers and our efforts in contract farming, a core element of our business model.”

“We have taken important steps in sustainable agriculture for a quarter of a century.”

Murat Bozkurt, Barilla Turkey's Supply Chain Director, shared the pasta production process from field to factory to table. He stated that they have conducted numerous research and projects on the sustainable production of durum wheat with farmers, academic institutions, and experts over the past 20 years. Bozkurt"We are continuing our work in Southeastern Anatolia, Central Anatolia, the Aegean Region, and Thrace, using a model unique to Barilla Gıda. With the valuable work carried out and the efforts of all our business partners, we have witnessed that durum wheat production can reach significant volumes," he said.

“We Reduce Losses from Seed to Harvest”

Bozkurt shared detailed information about the factory's production lines, capacity, product range, and quality control systems, explaining the company's traceability practices, sustainable agriculture principles, and the environmental benefits achieved within this framework. He emphasized that thanks to scientifically conducted studies, losses from seed to harvest have been reduced and water and energy management optimized.

“The Bolu Factory is an Important Example of the Value Chain Extending from Agriculture to Industry.”

Ambassador MarrapodiIn his assessment at the end of his visit, Barilla said, “Barilla’s factory in Bolu is a concrete and successful example of Italian-Turkish economic cooperation. The factory’s technical capacity, sustainable agriculture projects, and production quality are impressive. The long-term collaboration model established with farmers, in particular, sets an example across the value chain extending from agriculture to industry. Such investments further strengthen the economic and cultural ties between the two countries.”

Source: HORECA TREND and Barilla

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