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New Marketing Director at Doğanay Gıda

With nearly 20 years of experience in the food industry, Pınar Nokay started working as Marketing Director at Doğanay Gıda in October 2025, responsible for Marketing, Commercial Marketing and Sales Operations.

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New Marketing Director at Doğanay Gıda | HORECA TREND

A leading company in Türkiye in the traditional and innovative beverages such as turnip juice, lemonade, pickle juice, beet kvass and vinegar-sauce sectors. Doganay FoodAn important appointment has been made at Doğanay Gıda. Pınar Nokay, who specializes in marketing and trade marketing with her many years of experience in the food industry, has been appointed Marketing Director responsible for Marketing, Trade Marketing, and Sales Operations at Doğanay Gıda, effective October 2025.

Pınar Nokay graduated from Istanbul University, Department of Social Sciences in 2005, completed her master's degree in Economics and Finance - Consumer Behavior at Boğaziçi University in 2007, and her doctorate at Istanbul University in 2011.

Nokay began his career at Kraft Foods (Mondelez), where he held brand management roles in the Ülker Chocolate and Ülker Golf Ice Cream categories. He then worked as Marketing Director at Balparmak. In 2019, he assumed the role of Senior Leader of the Marketing, Commercial Marketing, and E-commerce departments at Bunge Gıda, responsible for all brands, including Komili Olive Oil.

In her new role at Doğanay Gıda, which she assumed as of October, Pınar Nokay will lead the company's marketing, commercial marketing and sales operations, guiding the brand's growth strategies and efforts to establish a stronger bond with consumers.

Source: HORECA Trend and Doğanay Food

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Human Resources

Senior Appointment at Mondelēz International

Mondelēz International announced the appointment of Evgeny Kapustin, who has over 25 years of international marketing and management experience, as head of its operations in Türkiye and the Eurasia region.

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Senior Appointment at Mondelēz International | HORECA TREND

Mondelez InternationalEvgeny Kapustin, who will serve as Vice President responsible for Türkiye and Eurasia Regions of Mondelēz International, will also assume the role of General Manager of Mondelēz International Türkiye.

Kapustin graduated with honors from the Faculty of Economics at St. Petersburg State University and then completed programs at the Orkla Brand School and the Nestlé Brand School. He began his career at the Carlsberg Group and later held various leadership positions at leading global companies, including Nestlé, PepsiCo, and Mondelēz International. Previously, he served at Mondelēz as Category Director for Chocolate for Eastern Europe, Vice President for Confectionery for Eastern Europe, and Vice President of Marketing for the Clif brand in the US.

Evgeny Kapustin, who was appointed as of August 2025, will be responsible for managing the company's sustainable growth strategy and strengthening financial performance and brand leadership across a wide geography encompassing 11 countries in his new role.

Source: HORECA TREND and Mondelēz International

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Human Resources

New Appointment at Şölen: Ali Kara Becomes Audit Director

Şölen, a global player in the snacks industry, continues to strengthen its organizational transformation and management structure in line with its 2030 growth strategy. As part of this initiative, Ali Kara has been appointed Audit Director.

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New Appointment at Şölen: Ali Kara Becomes Audit Director | HORECA TREND

FeastIn line with its 2030 growth strategy, Şölen is taking significant steps toward creating a more agile, integrated, and robust organizational structure on a global scale. A new appointment has been made as part of the restructuring process undertaken within this vision. Ali Kara has been appointed Audit Director. With this appointment, Şölen aims to accelerate sustainable growth targets by creating synergy in strategic planning, transformation, and auditing processes.

Ali Kara, a graduate of Middle East Technical University's Department of Political Science and Public Administration, completed the MBA program at Atılım University. Kara began his career as a Senior Team Leader at PwC and joined OYAK Group in 2007, where he worked in internal audit until 2017. He then established Renault MAIS's audit unit, a position he held until 2019. He then served as Internal Audit Director at Evyap Holding in 2019, leading audit processes for five years. Most recently, Kara served as Head of Internal Audit at Çolakoğlu Metalurji. At Şölen, he will be responsible for the holistic execution of audit processes and strengthening the corporate governance structure.

Source: HORECA TREND and Feast

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Human Resources

Senior Appointment to Sales Department at Pepsico Türkiye

PepsiCo Türkiye has made another senior appointment. Tuna Dülger, with nearly 20 years of experience in sales and marketing, has been appointed as the company's senior sales director responsible for all channels.

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Pepsico Türkiye Appoints Senior Sales Department Manager | HORECA TREND

Standing out as one of the most important operations of PepsiCo, one of the world's largest food and beverage companies PepsiCo TurkeyA senior appointment has been made at Pepsico Turkey. Tuna Dülger, who has held important positions at the company for 15 years, has been appointed as senior sales director responsible for all channels and joined the Pepsico Türkiye leadership team.

In his new role, Tuna Dülger will be responsible for all operations across PepsiCo Türkiye's traditional, modern, and on-premise channels; he will also lead the determination and implementation of sales strategies in line with the company's sustainable growth targets.

Dülger began his professional career at Unilever, where he held various sales, trade marketing, and project management roles. After consolidating his international experience as a project manager in Unilever's China office, he joined PepsiCo Turkey in 2011.

During his career at PepsiCo, Dülger held various critical positions, including customer and channel management, revenue management, channel development and regional sales leadership, most recently serving as senior sales director for traditional channel snacks and beverages.

Tuna Dülger, a graduate of Boğaziçi University's Department of Political Science and International Relations, completed his MBA at the European School of Economics.

Source: HORECA Trend and Pepsico Türkiye

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