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Pide & Co Opens Its First Branch in London

Continuing its global expansion into the food and beverage sector, Zeren Group has opened the first London branch of Pide & Co, a brand that brings the beloved flavors of traditional Turkish cuisine to the UK, on ​​Kingsway. Pide & Co plans to expand its operations with two new branches in Liverpool Street and Mayfair in the coming period.

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Pide & Co Opens Its First Branch in London | HORECA TREND

Continuing its investments in Türkiye and the world Zeren Group, in England Pide & Co Pide & Co is preparing to represent traditional Turkish cuisine internationally with its restaurant. Having opened its first branch in Kingsway, London, the brand aims to bring beloved Anatolian cuisine to diverse cultures. Pide & Co offers an experience that appeals to both Turkish consumers and local palates, and new restaurants with different concepts will open in London in the coming period.

Hakan Sezer, General Manager of Pide & Co."With our first restaurant in Kingsway, we're delighted to bring the unique flavors of Turkish cuisine to London. Our signature dishes, known in Kayseri as 'cıvıklı' (a type of flatbread), and lahmacun, made by our Kayseri chef Ali Beşparmak, are among our most popular menu items. We prepare all our products faithfully, adhering to traditional recipes. We use ovens specially imported from Türkiye for cooking," he said.

Will Reach Three Branches

Sezer emphasized that they serve Turkish flavors handcrafted by Turkish chefs with the slogan "Turkish Flavor, Turkish Hand," and stated that they can accommodate 50 people at a time. Explaining that they plan to expand to three branches in the near future, Sezer continued: "Our new Pide & Co., which we will open on Liverpool Street at the end of November, will be located in a primarily office area, offering a combination of quick service and takeaway. It will be much larger than our first restaurant, which is currently open. We will be able to accommodate guests who wish. We are also looking for a location in Mayfair for another Pide & Co. This third location will offer a more upscale concept."

Pide & Co's kitchen operations team is largely comprised of Turkish employees. This structure allows for the preservation of traditional culinary culture while also contributing to the delivery of a unique experience in the local market. The brand aims to create a platform that appeals to both Turkish guests and local visitors seeking to explore Turkish cuisine. The menu, primarily consisting of pide and lahmacun, also features favorite Anatolian dishes such as lamb shish kebab, chicken shish kebab, and kunefe.

Source: HORECA Trend and Pide & Co

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Restaurant

Long Bar Live Nights Continue with November Program

Long Bar, one of Raffles Istanbul's most beloved venues, is livening up November with live performances from renowned artists. With its revamped Long Bar Live stage featuring delicious flavors and signature cocktails, it will be a highlight of the city's nightlife throughout the season.

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Long Bar Live Nights Continue with November Program | HORECA TREND

Long Bar, continues to offer its guests enjoyable moments with its modern, friendly atmosphere and special flavors. Throughout November, Ezgi Ayçe, Demet Sağıroğlu, Fetih Erkoç, Bora Öztoprak, and Barbaros will be performing on the Long Bar Live stage.

The Long Bar Live program, which can be attended at a table, a lounge, in front of the bar or in a bistro setting, begins with dinner at 20:00, continues with live music at 22:00 and DJ performance at 23:45.

The Long Bar Live night, where fresh and unique flavors come together, features a set menu that begins with homemade foccacio bread and North Aegean cold-pressed olive oil, burrata salad, fresh artichokes with shrimp, spicy chickpea bruschetta, and mushroom arancini. Main courses include Aegean Herb Ravioli and beef tenderloin, while a fruit tart and a shared mixed fruit platter leave guests with an unforgettable taste.

Raffles Istanbul Long Bar Live November Programme:

 November 1 – Ezgi Ayçe

November 8 – Demet Sağıroğlu

November 15 – Fatih Erkoç

November 22 – Bora Oztoprak

November 29 – Barbaros

Source: HORECA TREND and Long Bar

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Restaurant

HD İskender, PİDEM and Makarnam Opened at Their New Address

HD İskender, PİDEM and Makarnam, modern brands of traditional cuisine, opened their restaurants in Istanbul Financial Center.

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HD İskender, PİDEM and Makarnam Opened at Their New Address | HORECA TREND

Türkiye's popular restaurant brands HD Iskender, PIDEM ve My pasta, began operating with its new branches in the Istanbul Financial Center on November 3, 2025. The three brands will contribute to the region's rapidly evolving business and lifestyle atmosphere with restaurants that combine flavor, quality, and accessibility.

HD İskender combines inspiration from our country's İskender culture with meticulously prepared meat, special sauces, friendly service, and competitive pricing. It aims to offer every guest the beloved İskender flavor in a warm and welcoming atmosphere.

PIDEM aims to offer its consumers the indispensable part of our tables, pita, with its purity, freshness, appetizing and abundance, with its fresh dough, high-quality ingredients and touches on traditional taste, a national value that is proudly embraced in our country, at affordable prices.

Makarnam continues to personalize every order by combining fresh pasta made with carefully selected ingredients with unique sauces. Makarnam offers a delightful dining experience for its guests and will also be offering takeaway service through Yemeksepeti, Trendyol Yemek, Migros Yemek, and Getir.

The three brands' new restaurants in the Istanbul Financial Center are bringing a breath of fresh air to the region's food and beverage scene with their modern designs, comfortable spaces, and rich menus. They're creating a new meeting point for diners seeking quality, fast, and delicious dining at any time of day.

Source: HORECA TREND and HD İskender, PİDEM, My Pasta

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Restaurant

Doyuyo Hits the Road with Delicious Menus in Autumn!

As autumn makes its presence felt, the pleasure of Doyuyo comes to Doyuyo lovers, whether at home or at work, with satisfying menus such as Four Combo, Doyariz Menu and Twin Box, exclusively for takeaway service.

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Doyuyo Hits the Road with Delicious Menus in Autumn! | HORECA TREND

To warm up rainy, cloudy and cool autumn days DOYUYO It's a warm reminder. With its advantageous takeaway menus, Doyuyo brings delicious flavor to its regulars' doorsteps. The menus, prepared with delicious complements to accompany the crispy-outside, juicy-on-the-inside chicken, offer a warm sharing experience at home, in the office, or at gatherings with friends.

To brighten up a family feast or a house party with friends Four ComboThere's enough flavor for everyone at . With 4 Tenders Royale Sandwiches, 4 Original Tenders, 4 Spicy Tenders, plenty of fries, and a 1-liter drink, the Four Combo offers a perfect Doyuyo experience for large groups.

We Are Full Menu, is among the favorites of close friends and couples with its flavors that feed two people.
This menu, featuring two Tenders Royale Sandwiches, two Cajun Tenders, two Original Tenders, Coleslaw salad, delicious pasta sauce, and gourmet sauces, doesn't forget those who prefer a variety of beverages. With two canned drinks, the Doyariz Menu offers a meal that's both practical and delicious.

For those who want to experience the joy of sharing in one box Twin Box, combines the comfort of takeaway service with the taste of Doyuyo with 2 Tenders Royale Sandwiches, 2 Original Tenders, 4 Chickers, 6 onion rings, French fries and 1 liter of drink.

It's filling up this fall   "It sets out to satisfy the taste and brings the taste to your door!” saying invites all Doyuyo lovers to try our sharing menus. A warm companion for rainy days, Doyuyo menus are available for takeaway whenever you want.

Source: HORECA TREND and Satisfying

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