Restaurant

Pide & Co Opens Its First Branch in London

Continuing its global expansion into the food and beverage sector, Zeren Group has opened the first London branch of Pide & Co, a brand that brings the beloved flavors of traditional Turkish cuisine to the UK, on Kingsway. Pide & Co plans to expand its operations with two new branches in Liverpool Street and Mayfair in the coming period.

It was published

1 months ago

September 30, 2025

Zafercan Çapar

Pide & Co Opens Its First Branch in London | HORECA TREND

Continuing its investments in Türkiye and the world Zeren Group, in England Pide & Co Pide & Co is preparing to represent traditional Turkish cuisine internationally with its restaurant. Having opened its first branch in Kingsway, London, the brand aims to bring beloved Anatolian cuisine to diverse cultures. Pide & Co offers an experience that appeals to both Turkish consumers and local palates, and new restaurants with different concepts will open in London in the coming period.

Hakan Sezer, General Manager of Pide & Co."With our first restaurant in Kingsway, we're delighted to bring the unique flavors of Turkish cuisine to London. Our signature dishes, known in Kayseri as 'cıvıklı' (a type of flatbread), and lahmacun, made by our Kayseri chef Ali Beşparmak, are among our most popular menu items. We prepare all our products faithfully, adhering to traditional recipes. We use ovens specially imported from Türkiye for cooking," he said.

Will Reach Three Branches

Sezer emphasized that they serve Turkish flavors handcrafted by Turkish chefs with the slogan "Turkish Flavor, Turkish Hand," and stated that they can accommodate 50 people at a time. Explaining that they plan to expand to three branches in the near future, Sezer continued: "Our new Pide & Co., which we will open on Liverpool Street at the end of November, will be located in a primarily office area, offering a combination of quick service and takeaway. It will be much larger than our first restaurant, which is currently open. We will be able to accommodate guests who wish. We are also looking for a location in Mayfair for another Pide & Co. This third location will offer a more upscale concept."

Pide & Co's kitchen operations team is largely comprised of Turkish employees. This structure allows for the preservation of traditional culinary culture while also contributing to the delivery of a unique experience in the local market. The brand aims to create a platform that appeals to both Turkish guests and local visitors seeking to explore Turkish cuisine. The menu, primarily consisting of pide and lahmacun, also features favorite Anatolian dishes such as lamb shish kebab, chicken shish kebab, and kunefe.

Source: HORECA Trend and Pide & Co

Related Topics:Highlights Pide & Co zeren group

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Master Dönerci Redefines the World of Flavor with Its New Image

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It was published

1 days ago

7 Nov 2025

Aren Deniz

Master Dönerci Redefines the World of Flavor with Its New Image | HORECA TREND

Master Donerannounced a radical transformation with its "A New Take on a Familiar Taste" campaign. With its refreshed image, contemporary concept, and fresh visuals, the brand is taking the döner experience to a whole new level. With its modern, energetic, and welcoming atmosphere, Usta Dönerci offers guests an innovative, delicious, and satisfying experience.

Nine new restaurants, now open with a redesigned image, are a powerful reflection of Usta Dönerci's transformation. The restaurants, located in Marmarapark Shopping Mall, Hilltown Shopping Mall, Historia Shopping Mall, Piazza Shopping Mall, and Kozzy Shopping Mall in Istanbul; Optimum Shopping Mall and Ankamall in Ankara; Optimum Shopping Mall in Gaziemir in Izmir; and Espark in Eskişehir, introduce the brand's brand new face to döner enthusiasts.

Familiar Tastes, With a Brand New Interpretation

"The New Take on a Familiar Taste" isn't just a campaign; it's the start of a brand new journey, where Usta Dönerci reinterprets classic flavors with a modern perspective. The innovative menu items are a delicious reflection of this transformation. The Chicken Döner Wrap combines a crispy fried chicken döner with new sauces, transforming a familiar flavor into a contemporary experience. The Chicken Mixed Bi'Kase offers a satisfying and fun alternative, served with special Gyro sauce, rice, crispy potatoes, and Mediterranean greens. Favorites like İçli Köfte (Stuffed Meatballs), Hummus, and Halloumi are also reintroduced with a modern twist in the "Crispy Snacks" format.

Refreshed in every detail, from its visual world to its menu, Usta Dönerci invites döner enthusiasts to rediscover its "New Take on a Familiar Taste." With nearly 200 restaurants across Turkey, the brand offers a modern take on the döner experience.

Source: HORECA TREND and Master Doner

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Long Bar Live Nights Continue with November Program

Long Bar, one of Raffles Istanbul's most beloved venues, is livening up November with live performances from renowned artists. With its revamped Long Bar Live stage featuring delicious flavors and signature cocktails, it will be a highlight of the city's nightlife throughout the season.

It was published

3 days ago

5 Nov 2025

Zafercan Çapar

Long Bar Live Nights Continue with November Program | HORECA TREND

Long Bar, continues to offer its guests enjoyable moments with its modern, friendly atmosphere and special flavors. Throughout November, Ezgi Ayçe, Demet Sağıroğlu, Fetih Erkoç, Bora Öztoprak, and Barbaros will be performing on the Long Bar Live stage.

The Long Bar Live program, which can be attended at a table, a lounge, in front of the bar or in a bistro setting, begins with dinner at 20:00, continues with live music at 22:00 and DJ performance at 23:45.

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Raffles Istanbul Long Bar Live November Programme:

November 1 – Ezgi Ayçe

November 8 – Demet Sağıroğlu

November 15 – Fatih Erkoç

November 22 – Bora Oztoprak

November 29 – Barbaros

Source: HORECA TREND and Long Bar

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HD İskender, PİDEM and Makarnam Opened at Their New Address

HD İskender, PİDEM and Makarnam, modern brands of traditional cuisine, opened their restaurants in Istanbul Financial Center.

It was published

3 days ago

5 Nov 2025

Aren Deniz

HD İskender, PİDEM and Makarnam Opened at Their New Address | HORECA TREND

Türkiye's popular restaurant brands HD Iskender, PIDEM ve My pasta, began operating with its new branches in the Istanbul Financial Center on November 3, 2025. The three brands will contribute to the region's rapidly evolving business and lifestyle atmosphere with restaurants that combine flavor, quality, and accessibility.

HD İskender combines inspiration from our country's İskender culture with meticulously prepared meat, special sauces, friendly service, and competitive pricing. It aims to offer every guest the beloved İskender flavor in a warm and welcoming atmosphere.

PIDEM aims to offer its consumers the indispensable part of our tables, pita, with its purity, freshness, appetizing and abundance, with its fresh dough, high-quality ingredients and touches on traditional taste, a national value that is proudly embraced in our country, at affordable prices.

Makarnam continues to personalize every order by combining fresh pasta made with carefully selected ingredients with unique sauces. Makarnam offers a delightful dining experience for its guests and will also be offering takeaway service through Yemeksepeti, Trendyol Yemek, Migros Yemek, and Getir.

The three brands' new restaurants in the Istanbul Financial Center are bringing a breath of fresh air to the region's food and beverage scene with their modern designs, comfortable spaces, and rich menus. They're creating a new meeting point for diners seeking quality, fast, and delicious dining at any time of day.

Source: HORECA TREND and HD İskender, PİDEM, My Pasta

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