Pide & Co Opens Its First Branch in London

Continuing its investments in Türkiye and the world Zeren Group, in England Pide & Co Pide & Co is preparing to represent traditional Turkish cuisine internationally with its restaurant. Having opened its first branch in Kingsway, London, the brand aims to bring beloved Anatolian cuisine to diverse cultures. Pide & Co offers an experience that appeals to both Turkish consumers and local palates, and new restaurants with different concepts will open in London in the coming period.

Hakan Sezer, General Manager of Pide & Co."With our first restaurant in Kingsway, we're delighted to bring the unique flavors of Turkish cuisine to London. Our signature dishes, known in Kayseri as 'cıvıklı' (a type of flatbread), and lahmacun, made by our Kayseri chef Ali Beşparmak, are among our most popular menu items. We prepare all our products faithfully, adhering to traditional recipes. We use ovens specially imported from Türkiye for cooking," he said.

Will Reach Three Branches

Sezer emphasized that they serve Turkish flavors handcrafted by Turkish chefs with the slogan "Turkish Flavor, Turkish Hand," and stated that they can accommodate 50 people at a time. Explaining that they plan to expand to three branches in the near future, Sezer continued: "Our new Pide & Co., which we will open on Liverpool Street at the end of November, will be located in a primarily office area, offering a combination of quick service and takeaway. It will be much larger than our first restaurant, which is currently open. We will be able to accommodate guests who wish. We are also looking for a location in Mayfair for another Pide & Co. This third location will offer a more upscale concept."

Pide & Co's kitchen operations team is largely comprised of Turkish employees. This structure allows for the preservation of traditional culinary culture while also contributing to the delivery of a unique experience in the local market. The brand aims to create a platform that appeals to both Turkish guests and local visitors seeking to explore Turkish cuisine. The menu, primarily consisting of pide and lahmacun, also features favorite Anatolian dishes such as lamb shish kebab, chicken shish kebab, and kunefe.

Source: HORECA Trend and Pide & Co