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New Marketing Leader for Mondelēz International Türkiye

A senior appointment has been made at Mondelēz International Türkiye. Zümrüt Bakkal Elitaş, a prominent figure in the industry with international marketing experience, has been appointed Marketing Leader of Mondelēz International Türkiye.

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Mondelēz International Appoints New Marketing Leader for Türkiye | HORECA TREND

Zümrüt Bakkal Elitaş, who completed her undergraduate studies at the London School of Economics and the Department of Business Administration and Economics at Istanbul Bilgi University, began her career in the marketing department at Mey I Diageo. She then assumed brand and category management roles at Mondelez International Türkiye.

Having served in various marketing leadership roles in Türkiye, the Middle East & Africa, and Central Asia & Caucasus regions throughout his 10+ years of experience at Mondelez International, Elitaş has also managed marketing in the start-up ecosystem for the last three years.

Zümrüt Bakkal Elitaş, as of September 2025 Mondelez International TürkiyeHe joined as Marketing Leader.

Source: HORECA Trend and Mondelēz International Türkiye

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Human Resources

Strategic Appointment at Big Chefs Group

Emine Öztürk, the Human Resources Director of Büyük Şefler Group, has had her responsibilities expanded to include the Sustainability Directorship. In this role, Öztürk will take a leading position in the brand's sustainability efforts.

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Strategic Appointment at Büyük Şefler Group | HORECA TREND

Emine Öztürk, who will continue her role as Human Resources and Sustainability Director within the Büyük Şefler Group, will manage human resources, corporate culture, and environmental-social impact with an integrated approach. With this new structure, sustainability at Büyük Şefler Group goes beyond being merely an operational goal and becomes a fundamental component of the human resources strategy and corporate culture.

With over 15 years of experience in human resources, Öztürk has led numerous projects throughout her career in areas such as talent management, organizational development, performance, employer branding, inclusive culture, and digital HR transformation. Great Chefs Group Through its work within the organization, it has contributed to bringing together the BigChefs, Buselik, NumNum Street Food, Academy BigChefs, and Kont Coffee Company brands around shared values ​​and a strong corporate culture.

In line with her new role, Öztürk aims to further advance the brands' approach of "happy team, distinctive taste, superior service, and pleasant atmosphere" with a sustainability perspective. Within the framework of the Group's Sustainability Commitment, which it is committed to implementing by 2028, Öztürk will lead the coordination of efforts in areas such as food safety, sustainability in the supply chain, environmental and quality policies, as well as employee welfare, inclusive employment, ethical sourcing, resource efficiency, and social impact.

Kaynak: HORECA TREND and Big Chefs Group

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Human Resources

Senior Appointment at Big Chefs Group

Duygu Başaran Çelik has been appointed Marketing and Communications Director. BigChefs, one of the leading groups in Türkiye's food and beverage sector, continues to support its strategic growth journey with its strong organizational structure.

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Senior Appointment at Big Chefs Group | HORECA TREND

Duygu Başaran Çelik, who stands out with over 15 years of experience in marketing and communications across various sectors, has been appointed as the Marketing and Communications Director. Great Chefs Group It joined the organization.

In her new role, Duygu Başaran Çelik will lead all brand management, digitalization, communication strategies, campaign design, marketing analytics, customer experience, and growth-oriented marketing efforts for the BigChefs, Buselik, NumNum Street Food, Academy BigChefs, and Kont Coffee Company brands. She will conduct strategic work to build a stronger brand image for the group brands both locally and globally, and to achieve their sustainable growth targets.

Kaynak: HORECA TREND and Big Chefs Group

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Human Resources

Metro Türkiye Undergoes Leadership Change in Financial Management

A significant leadership change has taken place within Metro Türkiye's leadership team. Erhan Çetin, who served as CFO of Metro Bulgaria, has become the new CFO of Metro Türkiye, effective January 1, 2026.

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Metro Türkiye Undergoes Leadership Change in Financial Management | HORECA TREND

As a reliable business partner of the food and beverage industry, we have been operating in Türkiye since 1990. Metro Turkey A high-level change has taken place in financial management. The company's current CFO, Aslı Aracıoğlu, will transfer to Makro Spain in the same role as of the end of the year, while Metro Bulgaria CFO Erhan Çetin will take over as Metro Turkey CFO effective January 1, 2026.

Aslı Aracıoğlu, who has served as CFO of Metro Türkiye since July 2019, has made significant contributions to strengthening the company's financial structure, supporting its resilient growth strategy, and implementing investments aimed at the sustainable development of the food and beverage sector. The new CFO, Erhan Çetin, with his experience gained at various country and management levels within the Metro Group, is opening a new era in Metro Türkiye's financial strategy. His expertise in commercial finance, budget management, and value creation, acquired in different operations, is expected to make a strong contribution to the company's long-term growth objectives.

While Metro Türkiye continues its efforts towards the sustainability of Turkish cuisine, supporting local producers, and strengthening the food and beverage sector, this change in financial management is expected to accelerate the company's strategic transformation.

Kaynak: HORECA TREND and Metro Türkiye

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