Tchibo Becomes Türkiye's Most Popular Hot Beverage Brand

With over 75 years of expertise in coffee, Tchibo , which brings the true taste of coffee to its consumers , has achieved another significant success in Turkey during this special period when it celebrates its 20th anniversary. According to the Advantage Report 2025 results, Tchibo was selected as Turkey's leading brand in the Hot Beverages Category. This result, achieved in an evaluation involving more than 470 industry professionals from 41 companies in a comprehensive research process, is a concrete demonstration of the brand's commitment to continuous development and value creation. This success once again confirms Tchibo's strong position in the Turkish market and its leadership in the sector.

In the survey, Tchibo earned the title of supplier with the highest satisfaction in the People and Corporate Culture category. The key characteristic that underscores the company's overall performance was its agility, with rapid decision-making mechanisms, flexibility in operational processes, and the ability to adapt to change being key elements of its success. Furthermore, Tchibo also attracted attention for its role as a strategy developer, spearheading category growth by providing retailers with early insights into new trends in the coffee market.

Cenk Rodoslu, Sales Director of Tchibo Turkey, commented on this significant achievement: “ Being selected as the supplier with the highest retailer satisfaction in the hot beverage sector in the Advantage Report 2025 is extremely meaningful and a source of pride for us. In the supermarket channel where we have been operating for the last 8 years, we rose from 3rd place last year to the leading position this year; we have earned the appreciation of industry professionals with our market-specific strategy development, organizational structure, operational speed and decision-making processes, team expertise, and strong supply chain management. This success is also a reflection of our determined progress towards our strategic goals, such as achieving 100% penetration in the national supermarket channel and having a presence in all 81 provinces. I would like to thank our valuable retail business partners who supported us in this success, and our team driven by a passion for coffee. We will continue to offer our global experience of over 75 years to Turkish consumers and provide them with the highest quality coffee experience.”

Source: HORECA Trend and Tchibo