PepsiCo Türkiye Expands Partnership with Sharpcake

One of Türkiye's leading food and beverage companies PepsiCo TurkeyPepsiCo Turkey continues to create value for a sustainable life with its investments in digitalization and artificial intelligence. Focusing on enhancing the consumer experience day by day through digitalization, PepsiCo Turkey is also attracting attention with its digital campaigns, applications that digitize promotional processes, and digital communication efforts. Expanding its partnership with Sharpcake, the giant has expanded its partnership to include digital communication for 12 of its brands. Sharpcake's own established PeP.Creative LabsHe entrusted it to.

Stating that PepsiCo Türkiye manages digitalization with a 360-degree approach and spreads it throughout the entire value chain, Seren Çankırı, Senior Director of Marketing for PepsiCo Türkiye's Food & Beverage Category“I believe that with this partnership we have established with Sharpcake, to whom we recently entrusted our digital communication efforts, we will be able to offer our consumers a more exciting digital communication approach by taking the insights we have previously gained forward,” he said.

PeP.Creative Labs While the team takes over all creative and digital services from concept development to campaign creation, it carries out the workflows of the brands Doritos, Ruffles, Lay's, Cheetos, Çerezza, Pepsi, Lipton, Sting, KazandıRio, Yedigün and Fruko in these areas.

Speaking about the model that Sharpcake has specially configured for PepsiCo, Sharpcake Co-Founder and CEO M. Kurtuluş Eker"We are deeply honored to be in a long-term, strategic partnership with a visionary and transformational brand like PepsiCo. Within this partnership, we aim not only to produce creative outputs but also to deliver an integrated communications model that integrates data-driven insights, artificial intelligence, and technology with creativity. We will all witness the tangible contributions of this hybrid model, specifically designed for PepsiCo, to our communications performance in the coming period," he said.

Sharpcake, with its team of over 120 people, provides creative services for the world's leading brands. It is a full-service creative agency that produces integrated sustainable communication solutions by combining creativity, content, data and artificial intelligence technologies with a holistic approach.

Source: HORECA Trend and PepsiCo Turkey