President Butter Flavor is Now in Türkiye
With its slogan "It Flavored Life," Président brings its long-standing and unique experience in butter to Türkiye. Distinguished by its rich milk flavor and easy-to-spread texture, Président...
Président, a leading brand in the butter category in international markets, is now available to consumers in Turkey. Produced with the 90 years of experience of Président, Europe's master of cheese, butter, and cream, and using high-quality Turkish milk, Président Butter offers consumers a unique taste. Free from additives, colorings, or preservatives, Président Butter is the perfect choice for gastronomy enthusiasts, food lovers interested in gourmet flavors, and consumers seeking the taste of milk in butter.
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Gourmet Taste Comes from Quality in Butter
Expressing their excitement at bringing Président's strong expertise in the butter category to consumers in Türkiye, İçim Milk Marketing Manager Tuğçe Sarıkaya Tosun, gave the following information: "In Turkey As a result of our research* conducted with Ipsos Turkey in October 2024 on butter consumption, we found that consumption on bread, especially at breakfast, is prominent, and that consumers are increasingly seeking a more natural taste with a more intense milk flavor. We believe that Président, which stands out from traditional butters, offers an alternative that appeals to the Turkish palate with its soft, easy-to-spread, and additive-free salted and unsalted butter varieties. We believe consumers will enjoy using Président Butter, a product that adds flavor to every moment of life, from breakfast to dinner.
Perfect Match with Toasted Bread
The Turkish breakfast tradition of spreading butter on bread transforms into a completely different experience with Président Butter. With its intense milky flavor and easy-to-spread texture, Président Butter meets the expectations of butter lovers in Türkiye. Président Unsalted Butter and Président Salted Butter, with their balanced salt content, leave a unique taste on toasted bread and add a subtle yet unforgettable pleasure to breakfasts. This special flavor, which can be adapted to various presentations by enriching with spices, once again demonstrates Président's quality and superiority in the butter category.
An Elegant Touch to Meals
Président Butter isn't just for breakfast; its high-quality ingredients also make a difference with meat, poultry, and desserts. When paired with meat, Président Butter brings a true chef's touch to the plate, and when added to desserts, it adds a delicate depth of flavor.
*Ipsos I Turkey- Understanding Butter Category Usage&Attitude I 05.11.2024
Source: HORECA TREND and Président
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