Reliable Fish in the Shelves with Metro Türkiye

Metro Turkey, which has been meeting kitchens' needs for reliable fish with a rich variety for 35 years, has completed its preparations for the new fishing season. Expertly selecting fish that meet catch, legal size, and breeding criteria, Metro Turkey ensures fish supply directly from the source through partnerships with cooperatives. It meticulously inspects every step of the fish's journey from sea to table; the fish's quality is ensured through a 20-question food safety audit questionnaire, 12-criteria traceability checks, 30 different platform control processes, and analyses conducted across five parameters. Fish that pass food safety tests and are registered through traceability procedures reach professional kitchens with the Metro Balık Team's "customer-specific" service approach. All this effort ensures that every fish reaching your table not only tastes delicious but also offers a sense of safety.

Stating that they support their customers in bringing both quality and taste to their menus by offering freshness, assurance and variety in fish with their expertise. Hamit Baykal, Board Member Responsible for Purchasing at Metro Türkiye"There's effort and expertise behind every fish we offer our customers. We collaborate with boats, wholesale markets, and cooperatives across the country, bringing the fresh fish we source to our fish platform without interrupting the cold chain at any stage. We meticulously inspect every step of the fish's journey from sea to table, and only deliver fish we're confident in. Our 'Fish Traceability' app provides 12 different pieces of information on sea fish with nearly 100% traceability. Thanks to QR code technology, our customers can quickly and easily access information such as where the fish was caught, when, by which boat, by which fishing method, and its nutritional values. This rich variety is supported by high product availability, ensuring that every fish served in professional kitchens consistently delivers the same high quality on the plate. Of course, we trust our expertise as much as our product; with our renewed 'Metro Fish Team,' we assign dedicated customer representatives to each business to provide industry professionals with a personalized experience and high-quality service," he said.

More than 100 types of seafood are available at Metro stalls.

Fish, with its delicious flavor and high nutritional value, is a food that deserves to be on tables year-round. To preserve this value for the future, Metro Turkey adheres to correct fishing methods, legal length and breeding limit criteria, and sustainability principles. The company contributes to the conservation of marine biodiversity and the sustainability of fish populations through projects carried out in line with its "Life Below Water" goal. It offers customers over 100 different types of seafood year-round, including anchovies, bonito, red mullet, red mullet, horse mackerel, artichoke, sardines, and bluefish, as well as oysters, mussels, aquitaine, octopus, squid, shrimp, lobster, cuttlefish, langoustine, and crab.

Metro Turkey, which sources various seafood products from around the world as well as our country, ensures that its top 12 fish and seafood products are sourced from suppliers with sustainability certificates as part of its Global Fish and Seafood Purchasing Policy.

Source: HORECA Trend and Metro Turkey