Philips Meets Coffee Enthusiasts Again at the 11th Istanbul Coffee Festival!

Philips, which maintains its clear leadership in fully automatic espresso machines in the Turkish market, will be joining coffee lovers at the Istanbul Coffee Festival, held at Tepe Nautilus Shopping Mall from September 11-14. The festival, which welcomes thousands of visitors annually, is opening its doors this year for the 11th time to celebrate coffee culture. In the experience area, Philips will offer visitors a variety of coffees, including the Philips LatteGo 5500, which allows them to prepare barista-quality coffee at home.

Philips, which will bring coffee enthusiasts together not only with its products but also with interactive experiences as part of the festival, will provide an enjoyable experience for participants with coffee-themed art workshops to be held every weekend between 12:00 and 12:45.

20 Different Coffee Experiences with One Click

The Philips LatteGo 5500 combines freshly ground espresso with fluffy milk foam, allowing you to prepare 20 different hot and cold coffees at the touch of a button. With its quiet operation, easy-to-clean milk system, and customizable coffee settings, the LatteGo 5500 remains the first choice for those seeking a professional coffee experience at home.

Throughout the festival, attendees visiting the Philips stand will have the opportunity to become " their own barista" by preparing their own coffee on LatteGo machines.

Coffee Consumption Grows in Türkiye, Philips Shapes Growth

According to a study conducted by Aksoy Research, 10 out of every 6 people in Türkiye drink 1 to 3 cups of coffee a day, and annual per capita coffee consumption has reached 1,1 kilograms. This data demonstrates a significant shift from traditional tea habits to a coffee culture. Interest in espresso-based coffees, in particular, is rapidly increasing, and the fully automatic espresso machine market has tripled in the last three years. Philips, with its LatteGo series, is not only the leader, but also a driving force in the category's growth, boasting a 3% market share.

Coffee Culture Gathering at the Festival

This year, the Istanbul Coffee Festival will once again offer coffee lovers not only a beverage experience but also the opportunity to explore the culture, innovations, and trends surrounding coffee. Visitors will discover the different facets of coffee preparation rituals in Versuni's Philips LatteGo 5500 experience area, alongside world-renowned coffee brands, and will have the opportunity to learn how to make barista-quality coffee. The festival will not only be a meeting point for coffee enthusiasts, but also a place of inspiration for pushing coffee culture into the future.

Source: HORECA TREND and Philips