NESCAFÉ Gold Reaches 100 Young Artists with 'This Cup is on the Road to Art'

NESCAFÉ Gold Last year, he carried his project, which brought young artists' digital productions to a wide audience, one step further this year by declaring "This Cup is on the Road to Art." Istanbul Modern collaboration and MigrosAs part of the project, completed with the support of , workshops and online training were held for fine arts graduates in various regions of Türkiye. The project reached 4 young artists in four provinces.

From Nevşehir to Mardin, from Trabzon to Van…

Project participants, led by Istanbul Modern, met with four esteemed instructors from diverse fields of art practice. The project's first stop, in Nevşehir, was a workshop led by Prof. Dr. Necla Rüzgâr, exploring the impact of the Anthropocene on humans and nature through an artistic lens. The second stop, in Mardin, involved participants in Sabire Susuz's workshop, "Authentic Subject," which provided an opportunity to interpret themes shaped by the body, identity, and social norms. In Trabzon, the "Sound and Culture" workshop, led by Prof. Dr. Alper Maral, explored topics such as environmental sounds, soundscapes, and soundscapes. The final stop, in Van, involved participants in a workshop titled "Exploring Nature, Discovering Oneself," focusing on connecting with nature, observation, and artistic expression, led by Assoc. Prof. Dr. Ali Asgar Çakmakcı.

In addition to workshops held in four different cities, the project also included art history courses led by Assoc. Prof. Dr. Seda Yavuz, Assoc. Prof. Dr. Ebru Nalan Sülün, and Assoc. Prof. Dr. Ebru Yetişkin, and theoretical art studies courses led by Assoc. Prof. Dr. Fırat Arapoğlu.

“We came together with fine arts graduates”

Nestle Türkiye Beverages Business Unit General Manager Hüseyin Necdet Kalkan said, “Following our ‘This Cup Supports Art’ project, which focused on digital production last year, and our sponsorship of the ‘Timeless Curiosities’ exhibition, we wanted to take our support for artists a step further this year. With the project, which we launched with the slogan ‘This Cup on the Path to Art,’ we aimed to create spaces for young fine arts graduates to delve deeper into art. We were delighted to accompany the participants, whom we gathered in four cities, on their creative journeys and contribute to their development.”

“We offered a sharing-oriented space for participants.” 

Speaking about the program's outcomes, Istanbul Modern Education and Social Projects Director Neslihan Varol emphasized the importance of this educational model offered to fine arts graduates: “We have successfully completed the first year of our 'On the Path to Art' program. We provided a learning environment focused on sharing for fine arts graduates from various cities. We were very pleased to see the participants develop their creative perspectives and produce new projects. The program also made a significant contribution to our goal of equal opportunity by increasing access to arts education outside of Istanbul.”

“We supported training with NESCAFÉ Gold products.”

Migros FMCG Food Marketing Director Caner Yaman said, “We are delighted to have contributed to the development of young artists through the "On the Way to Art" project, launched in collaboration with Nescafe and with the support of Istanbul Modern, aiming to make their dreams come true. In this project, 4 talented young people from four cities received art training on various topics from expert instructors. As Migros, we supported this training program with NESCAFÉ Gold purchases made in our stores and through the Migros app. We would like to thank our customers who contributed to these young artists' artistic journeys by purchasing our products, Nescafe and Istanbul Modern for their valuable collaborations, and all the stakeholders who contributed. We wish our young artists an art-filled future.”

Source: HORECA Trend and Nescafe