Leading the strategic marketing processes of many global brands throughout his career Deniz Nalcı, in his new position Perfect Van Melle It aims to increase Türkiye's brand value and support sustainable growth.
After graduating from Marmara University's Department of Industrial Engineering (English), Deniz Nalcı began his career at Unilever. He then held various positions at SC Johnson. 2012-2023 between the years, respectively Senior Planning Analyst, Trade Marketing Manager, Brand Manager ve marketing manager Having held various positions, Nalcı most recently served as Marketing Director for SC Johnson's MENAPT region, encompassing the Middle East, North Africa, Pakistan, and Türkiye. In this role, Nalcı oversaw marketing operations spanning 18 countries and also played an active role in strategic decision-making as a board member. During this period, she led a team of 25 people, achieving significant success through category growth, optimizing marketing investments, and implementing multi-channel communication campaigns.
In addition to her career journey, Deniz Nalcı also International Coach Federation (ICF) As an accredited professional coach, she is also actively involved in executive and team coaching. She aims to contribute to corporate culture through her leadership, team development, and potential-focused management approach.
Nalcı, who achieved remarkable success with category growth, optimization of marketing investments and multi-channel communication campaigns during this period, now brings this experience to Türkiye. Mentos, Vivident, Chupa Chups ve Big Babol It will continue its operations under the umbrella of Perfetti Van Melle, which operates with strong brands such as:
Perfetti Van Melle, which operates in more than 150 countries worldwide, continues to grow its operations in Turkey with its innovative and fun products. In her new role at Perfetti Van Melle Türkiye, Deniz Nalcı leads the shaping of the company's marketing vision.
