Perfetti Van Melle Türkiye Appoints New Marketing Director

Having led strategic marketing processes for numerous global brands throughout her career , Deniz Nalcı aims to enhance Perfetti Van Melle Turkey's brand value and support sustainable growth in her new role .

Deniz Nalcı graduated from Marmara University with a degree in Industrial Engineering (English) and began her career at Unilever. She then held various positions at SC Johnson. Between 2012 and 2023, she served as Senior Planning Analyst, Commercial Marketing Manager, Brand Manager , and Marketing Manager . Most recently, she was the Marketing Director for SC Johnson's MENAPT region, encompassing the Middle East, North Africa, Pakistan, and Turkey. In this role, she managed marketing operations across 18 countries and also played an active role in strategic decision-making processes as a board member. During this period, she led a team of 25 people, achieving significant success through category growth, optimization of marketing investments, and multi-channel communication campaigns.

In addition to her career journey, Deniz Nalcı is also an active professional coach accredited by the International Coaching Federation (ICF), working in the fields of executive and team coaching. She aims to contribute to organizational culture through her leadership, team development, and potential-focused management approach.

Having achieved remarkable success through category growth, optimization of marketing investments, and multi-channel communication campaigns, Nalcı will now continue this experience under the umbrella of Perfetti Van Melle, which operates in Turkey with strong brands such as Mentos, Vivident, Chupa Chups , and Big Babol .

Perfetti Van Melle, which operates in more than 150 countries worldwide, continues to grow its operations in Turkey with its innovative and fun products. In her new role at Perfetti Van Melle Türkiye, Deniz Nalcı leads the shaping of the company's marketing vision.