New Project from TAB Gıda: “Know What You Eat”

TAB Gıda, Türkiye's leading quick-service restaurant chain, continues to take its pioneering approach to food safety and transparency one step further with its "Know What You Eat" platform. Burger King's Whopper and Popeyes's new commercials for Smoky XL products transparently share the journey from the source of the ingredients to the final product. In this eye-catching film, customers can learn full details about the ingredients and the origins of the ingredients used in their orders.

The Journey of the Whopper and Smoky XL

In the new commercials, consumers not only place their orders but also playfully explain the ingredients and source of the products to the staff. These scenes demonstrate that flavor is not only distinguished by its taste, but also by the meticulous process behind it and TAB Gıda's robust ecosystem. Whopper ve Smoky XL'of, TAB Food It is also emphasized that it is part of a comprehensive story within the ecosystem, extending from production to supply, from quality control to sustainability.

Burger King's legendary Whopper is meticulously prepared by Amasya Et Ürünler using halal, pure beef, and its sesame bread is made with the highest quality ingredients in the bakeries of EKMEK Unlu Gıda. The lettuce, tomatoes, and onions are monitored from farm to table by FASDAT SEBZE, washed to drinking water quality, and packaged hygienically.

Popeyes Smoky XL is prepared with chicken from Türkiye's leading producers. The sandwich's buttered brioche bread is also hand-made in EKMEK Unlu Gıda's high-tech ovens. The sliced smoked beef used in the sandwich is expertly processed by Amasya Et Ürünler, adding depth to the flavor with its slightly smoky flavor.

This new campaign, prepared within the scope of TAB Gıda's "Know What You Eat" platform, once again demonstrates the importance it places on transparency and reliability.